Feb 9, 2024
5 min read
Last updated Feb 9, 2024
If you run an e-commerce website, you know how important it is to rank well on search engines and attract more customers to your online store. But did you know that the quality of your website’s user experience can also affect your SEO and conversions?
In this blog post, we will talk about Core Web Vitals, which are a set of metrics that measure the speed, interactivity, and visual stability of a webpage. We will also show you how improving these metrics can help your e-commerce website rank higher on Google, increase customer satisfaction, and boost sales.
Core Web Vitals are a subset of factors that Google uses to evaluate the page experience of a website. Page experience is how users perceive the experience of interacting with a web page beyond its pure information value. It includes factors such as mobile-friendliness, HTTPS, safe browsing, and lack of intrusive pop-ups.
Core Web Vitals are three metrics that reflect how users experience your site in terms of loading, interactivity, and stability. They are:
You can check your site’s Core Web Vitals data in the “enhancements” section of your Google Search Console account. You can also use tools like PageSpeed Insights, Lighthouse, or Chrome DevTools to measure and improve your Core Web Vitals.
Also read: A General Overview of Headless CMS
Google has announced that Core Web Vitals will be part of the page experience ranking factor, which means that they will affect how your website ranks on Google. This means that if your website has poor Core Web Vitals, it may lose its ranking position to a competitor that has better Core Web Vitals.
But ranking well on Google is not the only benefit of having good Core Web Vitals. Improving these metrics can also help your e-commerce website in several ways, such as:
When your website is fast, responsive, and stable, your customers will have a positive impression of your brand and products. They will be more likely to trust you, visit again, and purchase from you
When your website is slow, unresponsive, or unstable, your customers will get frustrated and leave your site. They will also spend less time on your site and view fewer pages. By improving your Core Web Vitals, you can reduce the bounce rate and increase the dwell time of your visitors, which can signal to Google that your site is relevant and valuable
When your website is optimized for Core Web Vitals, you can create a smooth and seamless shopping experience for your customers. You can eliminate any delays or distractions that might prevent them from completing their purchase. You can also enhance their confidence and trust in your products and services. This can lead to higher conversions and sales for your e-commerce website
Also read: Understanding the Google Lighthouse Score
Improving your Core Web Vitals for your e-commerce website may require some technical work and optimization, but it is not impossible. Here are some tips and best practices that you can follow to improve your Core Web Vitals:
Images are often the largest content element on a page, and they can affect your LCP and CLS. You should optimize your images by compressing them, resizing them, using responsive images, and using modern formats such as WebP or AVIF. You should also use lazy loading, which means that images are only loaded when they are in the user’s viewport
A CDN is a network of servers that deliver your website’s content to users based on their geographic location. This can reduce the time it takes for your website to load and improve your LCP and FID. You should use a CDN that supports your website’s features and offers fast and reliable performance.
Preloading and prefetching are techniques that allow you to load resources before they are needed by the user. This can improve your LCP and FID by reducing the waiting time for the browser to fetch and render the resources. You can use the <link rel="preload"> and <link rel="prefetch"> tags to specify which resources you want to preload or prefetch.
Layout shifts occur when elements on a page move or change size as the page loads. This can affect your CLS and create a poor user experience. You should avoid layout shifts by specifying the size and position of your elements, using CSS grid or flexbox for layout, and avoiding inserting content above existing content.
Core Web Vitals are a set of metrics that measure the user experience of a webpage. They are important for SEO e-commerce, as they can help your website rank higher on Google, increase customer satisfaction, and boost sales. You can improve your Core Web Vitals by optimizing your images, code, network, and layout.
If you are interested in improving your core web vitals for your e-commerce website. We are a Ecommerce Web Development Company that provides headless e-commerce development services for any e-commerce business. We can help you with optimizing your website for Core Web Vitals, as well as developing and deploying your e-commerce applications. We have the expertise and experience to handle any type of project and deliver high-quality results.
Building the Future: Why Developers Love Working with Headless CMS for eCommerce Platforms
Technology has enabled developers to build complex software products in effective ways. User experience is the central goal of any application. And why not? They are the ones going to use the services.
Taking the context of online shopping, we all love to shop online. It's so easy to order anything online from the comfort of our homes with just a few clicks.
It’s a hit of dopamine for our brains every time we click that “Buy Now” button on eCommerce applications like Amazon, Flipkart, and similar other platforms.
Sure, the user experience is great.
Looking at it from a developer’s perspective allows us to see the engineering that goes into making such platforms.
The architecture of an eCommerce application serves as the backbone of the entire platform. Headless CMS is one of the approaches to architect the same.
The core principle of Headless CMS allows developers to implement functionalities with flexibility. Making it a bit less abstract, Headless CMS allows for separating concerns for the backend or the servers and the frontend.
Everyone talks about the user experience or the customer experience. Luckily for developers, headless CMS also takes care of the developer experience along with the users.
As a leading software development company, Linearloop advocates for the user as well as the developer experience. We know the complexities and challenges in developing great solutions and products. eCommerce is a very lucrative and effective way to sell online.
Using a headless CMS is one of the best ways to get up and running without sacrificing reliability. Additionally, it adds to a better developer experience with scale.
In this post, we will walk you through a holistic overview of Headless CMS for eCommerce with the following topics.
Headless CMS is exactly what it sounds like. It is a backend-only setup that uses an API-first approach. The head is the frontend part. This is where the developers can use a frontend framework of their choice.
Headless means there is no frontend to it. All the server logic is already pre-defined and available to use with a frontend of our choice.
These frontend libraries (or frameworks) or “Head” get all the data through the APIs. And this pre-assembled data and logic from the backend.
Now the backend is where most of the magic happens.
The CMS or the content management system is the data store. This data store has already the schema, data models, security features, scalability features, and all the things ready to be served through the API endpoints. They usually follow the RESTful or GraphQL approach and protocols for data transfers.
This indeed does all the heavy lifting for the application. Since developers don’t have to write every piece of code for the servers, they can put all their effort into consuming the data and using it across various devices or platforms or channels taking care of the frontend part.
This approach is very effective in the eCommerce domain.
Since there are so many common workflows in eCommerce software like inventory management, product lists, categories, discounts, shipping methods, and similar things, the developer experience is just so much better.
Popular platforms that provide Headless CMS for eCommerce include Contentful, Storyblok, Sanity, and Prismic.
As per the explanation above, below is the general architecture of a Headless CMS
The gist of headless CMS has already been explained in the previous section of the post. Now go through some points that make headless CMS a go-to approach for developers:
Since there are so many types of developers out there preferring one frontend library or framework over the other, headless CMS provides them this flexibility. They can choose frontend of their choice like React, Angular, or Vue to build the eCommerce platform the way they want.
Considering there are so many devices and ways to sell products online, developers don't have to worry too much about the server or the data part. The data is already provided through the APIs. Much of the heavy lifting is done by the servers.
This also enables them to use this data and create layouts for many different platforms and devices. For example, the same data can be used to develop a desktop app, a native mobile app, a POS (Point of Sale), or any other platform.
eCommerce deals with actual money. While things are sold online, there are just so many transactions happening through it. Building servers in-house for eCommerce purposes and ensuring security for them can be an issue. Risks such as cross-site scripting (XSS), SQL injections, DDoS attacks, and data breaches can put a huge dent if not properly taken care of.
Other security features like authentication methods, HTTPS, CORS policy, rate-limiting, SSL encryption protocols, and similar features can be cumbersome to implement from scratch. Since all these are pre-handled by the CMS, developers can focus on implementing frontend business logic rather than worrying about the server-side logic for handling data.
eCommerce focuses on selling to the masses. Scalability can be a huge factor in determining the fate of a business. Headless CMS offers just that. Since the frontend and the backend are decoupled from each other, both parts can be adjusted as per the requirements.
Developers can easily utilize the pre-built features to adjust the software according to traffic or needs. It can be scaled up or scaled down. Since most of such platforms are cloud-based, this pushes for handling high user traffic without hassles and optimized costs
Since we already have data coming through the APIs from the Headless CMS, the frontend frameworks can use many techniques like code splitting, lazy loading, and caching to make the application more performant.
Frontend frameworks like Next.js and Nuxt.js love this approach and are built on top of these features. Developers heavily rely on these features for maximum performance.
Headless CMS uses a decoupled approach making the data re-usable consistently across many platforms. All the data relationships are pre-defined and available through the API calls, there are no limits to how they can be utilized.
For example, the same central data repository can be used for web apps, mobile apps, or even social media eCommerce channels. All developers need to do is define relationships of content and use those in the way they want.
The decoupling of the frontend and the backend also allows for better resource allocation as per the requirements. Managing also becomes easy with Headless CMS.
This also allows developers to use tools, languages, and frameworks of their choice. This increases the productivity of developers since there are fewer constraints or rigid requirements that can be project-specific.
Headless CMS allows the mix and match of the technology and features as per the needs. Once they are selected and integrated as per the requirements, they can be customized in many ways.
Additionally, tools like analytics, dashboards, and monitoring features are also available in most modern Headless CMS. This reduces the additional overhead of implementing such tools from scratch.
Headless CMSs are being used by so many tech giants. eCommerce can be very resource-intensive when it comes to operations. The technology stack is also very difficult to set up on our own since there are so many that go into putting them together.
Companies like IKEA, Nike, Puma, and many more use them for their eCommerce purposes. This also helps developers and companies rely on headless CMS for enterprise-level projects.
In this section, we will go through some of the most popular headless CMS platforms for eCommerce. It must be noted that they are highly customizable and they have many use cases.
We will also see some related companies and frameworks powered by them:
Contentful is a very popular cloud-based Headless CMS platform. It can help you make online content management very flexible.
Some features of the Contentful Headless CMS include:
Strapi is another great tool for Headless CMS platforms. It is open-sourced and has excellent community support. It is very popular with technical bloggers. As of November 2023, it has around 57.4K GitHub stars.
Some features of Strapi include:
Prismic is also a popular Headless CMS platform that supports a variety of programming languages. It is also used by tech heavyweights such as Netflix and Google.
Some features of Prismic include:
Sanity is another excellent choice in Headless CMS cloud platforms. It is highly customizable and is widely used by mega corporations across the globe.
Some features of Sanity include:
Storyblok is an enterprise-level headless CMS platform with immense capabilities.
Some features of Storyblok include:
In this post, we took a holistic approach to present Headless CMS for eCommerce, especially for developers. Because, Why not? Just like the user experience, developer experience is equally important.
Linearloop believes that software development is a wholesome effort. Yes, user experience has to be the core ingredient in a product. Headless CMS provides ways to not only build some very successful eCommerce products but also help developers improve productivity by providing many tools of their choice and preferences. And this indeed, is the mantra of why developers love to work with Headless CMS for eCommerce as do we.
Thanks for sticking to the end. See you again soon with more of such great content.
Happy Coding 😊!
Nov 29, 20236 min read
The Future of Digital Commerce: How Headless eCommerce Can Scale Your Business
Headless Commerce is a software platform that helps separate concerns between the two fundamental parts of an online store. The backend and the frontend. The backend handles the servers and the data. The front-facing part is the visual part that users interact with on their devices.
The two components communicate with each other using APIs. The servers handle all the business logic, and the APIs or endpoints send data from the server. This data is consumed by the frontend or UI.
In an eCommerce platform, we can build various features like shopping carts, payment methods, shipping methods, etc.
Headless Commerce is one of the ways to build and run an online business.
Now, one interesting thing to understand is the “headless” part of a Headless Commerce application. What does this mean?
What makes it different from the traditional commerce platforms?
We bring the best in technology and software to help build and grow your online business and services. As an established software and product development company, we house highly skilled and experienced developers. We truly understand the potential of online commerce software.
Headless commerce is a great way to build an online presence with minimum hassles. However, we also understand the benefits and limitations of it. And so should you.
In this post, we will try to find out the aspects of headless commerce in a very systematic way.
Headless commerce provides ways to develop an online store or online services by separating concerns of the backend or data handling and the frontend or the user-facing.
In simple terms, these two components are decoupled from each other. The data is received through APIs which are basically the endpoints that enable the frontend to fetch the information and handle it accordingly to create the user interface.
The “Head” in “headless” is the frontend. Headless means that the frontend is not an integral part of the setup. It can be designed, developed, and integrated as per the requirements. All the other stuff regarding the servers is already there.
To make it even more clear, we can draw an analogy of an engine. An engine can be used to make cars, pickup trucks, etc. So it’s like taking the same engine with different specifications and using it to make cars, pickup trucks, and so on.
Now what makes headless commerce interesting is that it is like a framework. All the code logic for backend is already there. All we need to put is the data that we want inside it. Then we need to connect this backend to the UI design and technology of our choice.
Unlike traditional online stores or e-commerce software, where everything works in a unified system and has to be coded exactly as the business requirements, headless commerce allows for pre-defined ways to do things.
Let’s try to understand this in a more simple way.
There are two businesses that are trying to sell things online.
Wouldn’t it be nice if there was a common framework or system in place that allows one to put this common information to make two entirely different online stores?
The two stores are selling two different things, but they can use a system just to put in the data, customize the store the way they want, and start selling. Headless commerce gives the exact solution by providing a system to put all the info and let the business owners get up and running their business in minimal time.
The above infographic shows a simplified architecture of Headless Commerce. Let’s try to break it down with some explanations for better understanding.
The backend part comprises all the key fields related to an eCommerce platform. These comprise the code logic for all the operations like inventory management, user management, payment gateway integration, shopping cart logic, discount logic, and so on.
The important thing to understand here is that these fields are the most common ones in an online store. So, this can be used to fill data as per the business needs. Most code logic and processing comes out of the box via these platforms. They also take care of the security and other optimizations for an online store
For example, if a business is selling online machine parts, they can fill in the data accordingly. The same fields can be used to sell books.
Some platforms that provide this kind of setup include Contentful, Storyblok, Strapi, Prismic, and Sanity.
Now that we have a backend in place, there has to be some way for the servers to talk to the frontend or the user interface. APIs are used for it. They provide links or endpoints to be specific. These are responsible for data exchanges. They are usually RESTful APIs or the REpresentational State Transfer Application Programming Interface. They act as a bridge between the backend and the frontend parts.
JSON is a very popular format used for data exchange in the APIs
The last piece of the puzzle is the frontend. This is where all the customization happens when it comes to creating as per the designs and use cases.
Popular frameworks and libraries like React, Next.js, and similar others can be used to handle the data incoming through the APIs connected to the backend. The custom UI can be created using these technologies with the specific use cases.
This frontend can be customized for many devices and native apps. For example, the same data comes to a desktop application, online website, native mobile app online store, social media, and even smart wearables to create a complete ecosystem.
Also read: Why Next.js is a best match for startups?
Different types of frontend frameworks can be used with headless commerce platforms. These frontend platforms are very popular choices.
Below are the types with examples for the same:
Headless commerce has many traits and attributes that make it a strong contender for building scalable online businesses. Yes, there can be challenges around it that will be covered further down the post.
Let’s check how headless commerce can be a great choice while offering scalability and flexibility while putting up online stores. One thing to note is that the list below is not exhaustive and there are many other benefits too. These are the most important ones to consider.
Some advantages of headless commerce include
Since the frontend and the backend are separated from each other and the only way to communicate is through the APIs, this makes headless commerce very fast and responsive.
The amount of customization offered by headless commerce has no limits. This helps in building user interfaces in many different and creative ways making the customer experience pleasing. It also helps to work on user feedback faster.
Since most of the code logic is pre-defined, the development times using headless commerce are also less. It's a faster way to put your business online and get up and running.
Headless commerce allows for consistent data flows across various devices. Mobile devices and apps play a significant role in online purchases. This enables the developers to create frontend layouts for multiple mobile devices without worrying about the backend or data part of the commerce application.
They also allow for easier integration of AI/ML into the online business. Recommendation systems specific to Machine learning can help in higher sales. This also helps to provide recommendations to users based on their purchase habits.
Chatbots have been very popular nowadays. This helps the business provide customer support 24/7. Since all the logic has already been provided by the headless commerce services, it takes minimal time to integrate them with one’s online business.
Headless commerce provides cost-efficient solutions. The initial costs for setting up online stores are lower than setting up traditional commerce stores. It also provides options to include what is required. Since there are numerous services available with headless commerce providers, they can be customized as per the needs. This can help downscale or upscale as per the business requirements.
Since headless commerce offers so many out-of-the-box features to set up an online store, it also allows for faster integration of marketing and sales tools for businesses. Third-party integrations are widely available to extend customer reach. Social media can also be integrated with it making the online presence more effective and resulting in higher sales. Additionally, they have features for dashboard and analytics to monitor the online business in a very organized way.
Until now, we have been looking at the positive side of headless commerce. But it has its disadvantages and cons as well. It must be kept in mind that these disadvantages are not at all a deal breaker.
Since headless commerce provides very efficient ways to start and run a business in minimal time, they are widely adopted by many businesses. The trend is set to continue, but it is also important to understand its limitations.
Headless commerce has a few drawbacks that are worth mentioning, such as:
In this post, we discussed the key questions surrounding headless commerce. While there are effective solutions available for various business needs, such as online product and service sales, the decision to adopt a comprehensive solution like headless e-commerce ultimately depends on the product owners and their vision.
We provide software and e-commerce development services that cater to clients' needs. Headless eCommerce is a fantastic option for quickly getting started with selling products online. However, it's important to be aware of its limitations. While it offers great flexibility and customization options, it does have some constraints.
Thanks for taking the time to be here. 👍 Happy Selling!
Nov 25, 20237 min read