Challenge 01
The existing Shopify site was generating traffic but no conversions — a highly specific LED catalogue with no effective digital storefront.
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E-Commerce Platform · Fynd
D-MAK Energia — High-Performance LED Commerce Platform Built in 2.5 Months
How Linearloop rebuilt D-MAK Energia's underperforming Shopify site into a category-driven, conversion-optimised e-commerce platform on Fynd — with a live LED experience module, seamless user migration, and HubSpot integration, delivered in 10 weeks.
10 wks
Concept to production — including user migration from Shopify
ISO 9001
Certified LED manufacturer — Gandhinagar, Gujarat
First
Linearloop project delivered on the Fynd e-commerce platform
Platform Overview
From legacy Shopify to a purpose-built LED commerce platform.
The buyer journey, end to end
Category browse
Mobile-first
Live LED preview
Live LED preview
Cart and checkout
User migration
PayU payment
HubSpot chat
Platform Screens
Built for a technical buyer. Designed to convert.
Homepage — Certifications, trust strip, and a direct expert CTA
dmakgroup.com
Redesigned homepage — IEC and CPRI certifications front and centre, a live product photo, and a direct 'Connect with our Expert' CTA for technical buyers.
Category navigation — Panel types grouped under one Electrical Control Panel menu
dmakgroup.com/products
Mega-menu category navigation — every panel type (PCC, MCC, AMF, and more) grouped and browsable from a single dropdown.
Product listing — Filterable by application and ampere rating, with pricing and quote requests
dmakgroup.com/products/pcc-panel
Product listing with real product photos, model numbers, and pricing — filterable by industry application and ampere range, with a one-tap quote request.
Product category grid — Every panel type with a real photo and clear label
dmakgroup.com/products
A dedicated category grid — Power Control Center, MCC, AMF, and more — each with a real product photo so buyers self-identify the right panel fast.
What the Client Said
“Honestly? Our old website was a mess. We make great LED lights and panels, but online? We were lost. These guys didn't just fix our site — they understood our business. Now customers can actually find what they need, and our brand finally looks as professional as our products.”
Mr. Ketan Patel, D-MAK Energia, Gandhinagar
The Problem Space
What the old Shopify site couldn't deliver.
Challenge 02
No way to visualise LED lighting options before purchase — a core barrier to conversion for products bought on ambience, not spec sheets alone.
Challenge 03
Product discovery was disorganised — buyers couldn't browse by use case, application area, or room type, only by generic product listing.
Challenge 04
Legacy platform and theme limitations meant every new campaign or catalogue update took longer and cost more than it should have.
This wasn't a case of patching a broken theme. It was a mismatch between a technical, application-driven product and a generic storefront. Every decision — from category structure to the live LED preview — was built around how buyers actually shop for lighting.
Making a Difference
How Linearloop helped
E-commerce platform
Before
Shopify site was generating traffic but no conversions — a generic theme with no effective digital storefront for a technical product.
After
Rebuilt on Fynd with React.js, Tailwind CSS, and Ant Design — a purpose-built commerce platform for LED and lighting products.
Live LED experience
Before
No way to visualise LED lighting options before purchase — buyers had to guess from static spec sheets alone.
After
Live LED experience module built natively into the platform — buyers preview lighting effects and ambiance before they buy.
Category architecture
Before
Product discovery was disorganised — buyers couldn't browse by use case, application area, or room type.
After
Application-based category architecture — Home, Office, Industrial, Street, Garden, Hospital — mapped to how buyers actually shop.
Migration & integrations
Before
Existing customers and order history sat on Shopify with no clean path off the platform without disrupting the business.
After
Seamless user migration off Shopify with zero data loss, plus PayU payments and HubSpot integration wired in from day one.
Fynd PlatformPayUHubSpotLive LED experience moduleApplication-based categories
Our Process
Ten weeks. Agile delivery on a new platform.
Discovery and Figma design
Full UX audit and Figma design system — a single source of truth across teams, compressing the traditional discovery timeline.
Full e-commerce buildout on Fynd
Complete Fynd storefront build — categories, product listing, cart, and checkout with PayU, delivered in weeks not months.
Weekly agile sprints
Iterative sprints with weekly client demos — feedback incorporated immediately, keeping the timeline tight and the build aligned.
Live LED experience module
Custom-built module letting buyers preview lighting effects, colour temperature, and ambiance before they purchase.
Application-based category architecture
Category structure rebuilt around use case, not product type — Home, Office, Industrial, Street, Garden, Hospital.
Performance and mobile optimisation
Mobile-first tuning and performance work — fast load times and a smooth experience across every device type.
What we built
Four deliverables. One platform that works.
Deliverable 01
Fynd e-commerce platform
Full e-commerce build on Fynd, with React.js, Tailwind CSS, and Ant Design components — purpose-built for LED commerce, not a generic template.
Deliverable 02
Live LED experience module
Custom-built feature letting buyers preview lighting setups in real time — a category-first differentiator competitors don't have.
Deliverable 03
Shopify to Fynd user migration
Complete customer and order history migration off Shopify — zero data loss, zero downtime, and no disruption for existing buyers.
Deliverable 04
Performance and mobile optimisation
Mobile-first responsive design and performance tuning — fast load times that hold up under peak seasonal demand.