Isolatieshop — High-Performance Insulation Platform for the Benelux's Largest Online Insulation Supplier
How Linearloop built a fast, multi-country e-commerce platform for Isolatieshop — the Netherlands, Belgium, and Germany on one FTL codebase — serving over 178,000 households with next-day delivery, 10,000+ reviews, and application-first product discovery.
React.js
PawJSNode.js middleware
TypeScript
PHP backend
WhatsApp
A/B testing
GTM
0
Households insulated via the platform
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Customer reviews across the platform
0 m²
Insulation material in stock at Zevenaar
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Countries — NL, BE, DE — from one codebase
PLATFORM OVERVIEW
Isoleren voor iedereen mogelijk maken. At scale.
Application selection
Product discovery
Cart and checkout
Next-day delivery
PLATFORM SCREENS
Built for the way Dutch buyers actually shop for insulation.
HOMEPAGE — APPLICATION PICKER, HERO, ANNOUNCE BAR AND TRUST STRIP
Application-first navigation ("Wat wil je isoleren?") — buyers choose by use case, not product type. Reduces friction for a category where buyers often don't know the product name
PRODUCT LISTING — PIR, GLASWOL, STEENWOL, EPS, XPS WITH MATERIAL SPECS AND PRICING
A-keuze, B-keuze, and outlet products in one catalog — a differentiated assortment unique to Isolatieshop, built into the product filtering and listing architecture
CUSTOMER REVIEWS — 10,192 BEOORDELINGEN
10,192 reviews surfaced inline — Feedback Company integration placed prominently to close trust gap for first-time insulation buyers
MULTI-REGION — NETHERLANDS, BELGIUM, GERMANY FROM ONE CODEBASE
Three regional storefronts — localised delivery promise, payment methods, and language — all from one FTL codebase with no duplication
THE PROBLEM SPACE
What Isolatieshop needed to solve.
Operating across Netherlands, Belgium, and Germany required three separate sites — slow to update, inconsistent in quality, and expensive to maintain
As the Benelux's largest online insulation supplier, page speed was a brand promise — the platform had to perform under continuous load without compromise
Insulation buyers shop by application, not product — the navigation had to lead with "what do you want to insulate?" not "what product do you want?"
A rapidly growing B2B business needed a separate professional buyer pathway alongside the consumer storefront — without splitting the codebase
“What made this project stand out was building one powerful engine that powers multiple storefronts — each tailored to different countries, languages, and buyer types — without duplicating effort. It's like managing a fleet of customised vehicles using one smart control panel.”
MAKING A DIFFERENCE
How Linearloop helped
BEFORE
AFTER
Three-country operation required separate builds. Every update needed to be replicated across Netherlands, Belgium, and Germany independently.
Single React.js and PawJS codebase serving Netherlands, Belgium, and Germany — localised language, payment methods, delivery promise, and pricing per country from one system.
Navigation was product-first. Buyers who didn't know the product name were forced to figure it out before they could find what they needed.
Application-first homepage navigation ("Wat wil je isoleren?") — buyers choose Dak, Muur, Vloer, or Kruipruimte and arrive at a pre-filtered, relevant product listing immediately.
No clean bridge between the React.js frontend BVB Media wanted and the existing PHP backend — third-party tools could not be unified across regions.
Custom Node.js middleware bridging React.js to PHP — Feedback Company reviews, WhatsApp chat, and A/B testing tools all integrated without compromising FTL load speed.
No structured B2B pathway. Professional buyers — contractors and installers — had no dedicated account registration or pricing journey.
Dedicated B2B account registration pathway built into the platform — "Word partner" flow with zakelijk pricing, bulk ordering, and dedicated support access.
Delivered Tech Stack & Integrations
OUR PROCESS
Agile. Performance-first. Ongoing.
WHAT WE BUILT
Four capabilities. Europe's fastest insulation checkout.
Single codebase, three countries
React.js and PawJS framework powering Netherlands, Belgium, and Germany — localised language, delivery copy, payment methods, and pricing from one system without code duplication.
Application-first product discovery
Homepage navigation built around buyer intent — Dak, Muur, Vloer, Kruipruimte — routing buyers to pre-filtered, relevant product listings without requiring product name knowledge.
Node.js middleware and FTL performance
Custom API bridge between React.js and PHP backend — WhatsApp, Feedback Company, and A/B testing integrated without compromising the fast load times the brand is known for.
B2B professional buyer pathway
Dedicated zakelijk account registration, bulk pricing, and professional support access — built into the same codebase serving 178,000+ consumer households.