01
No direct-to-consumer channel
Sales depended entirely on distributors with no visibility into end customers or downstream demand signals.
We're officially a Great Place To Work® certified company, India | 2026–27
E-Commerce Platform
Saffro Mellow — Full-Stack Digital Commerce Platform for a Paint Fulfillment Business
How Linearloop turned a traditional paint business into a tech-enabled commerce and logistics ecosystem — with a rider delivery app, loyalty engine, multi-location fulfillment, and full payment transparency, built and launched in 6 months.
MedusaGraphQLPostgreSQLFlutterRazorpayNovuJio DLTAWS
5
Integrated modules on one platform
3
Payment modes — prepaid, partial, COD
6 mo
Discovery to launch
Platform Overview
One ecosystem. Commerce, logistics, loyalty, and payments — connected.
Admin
Warehouse
Rider
Customer
Customer App
Rider PWA
Admin Panel
Loyalty Engine
App screens
Built across three surfaces, designed for every stakeholder.
Customer app — onboarding
Customer app — shop & loyalty
Rider PWA — payment-state-aware delivery
The Problem Space
What challenges was Saffro Mellow trying to solve?
02
Manual fulfillment and mapping gaps
Fulfillment was handled manually with no structured driver-location or vehicle mapping across routes.
03
No loyalty or referral engine
There was no system to incentivize repeat purchases from contractors and buyers through points or referrals.
04
Opaque payment workflows
Payment collection across prepaid, partial, and COD lacked rider-level visibility, making disputes and reconciliations common.
This wasn't a website build. It was a commerce engine, a logistics management system, a payment workflow, and a loyalty program — all integrated into one ecosystem, built to scale.
Making a Difference
How Linearloop helped
| Before | After |
|---|---|
No online sales channel. Business relied entirely on distributors and direct contractor relationships. | Built a full B2C commerce platform with weight-based product variants, order management, and seamless checkout. |
Driver and vehicle assignment was manual with no location-based logic or visibility. | Built a driver-location mapping and vehicle-location association system — full assignment clarity for operations. |
No loyalty or referral infrastructure. No mechanism to incentivize repeat purchases. | Engineered a configurable loyalty engine supporting flat points and referral bonuses — admin-controlled, no dev needed. |
Riders had no clarity on payment state per order — COD, partial, and prepaid were indistinguishable. | Built payment-state-aware rider UI that surfaces collection requirements clearly per order. |
Communication was unstructured. No compliant SMS or email system in place. | Integrated Jio DLT-compliant SMS and Novu for email — templated, approved, operationally reliable from day one. |
RazorpayNovuJio DLTAWSMedusaPostgreSQL
Our Process
Six months from discovery to launch
- 01
Discovery month
Full requirement mapping, API contract definition, and architecture planning before a single line of code was written
- 02
Backend-first development
API structure finalized and tested before UI work began — reducing rework and integration friction
- 03
Feature-wise agile sprints
Iterative delivery with weekly milestones, tracked on Basecamp throughout the engagement
- 04
Weekly milestone reviews
Progress validated against delivery scope every week with the primary stakeholder
- 05
Modular feature flags
Admin-configurable toggles built from the start — features activated without developer involvement
- 06
Team composition
1 Product Owner · 1 Backend Developer · 1 Designer · 1 Flutter Developer · 1 QA
What we built
Five modules. One integrated platform.
Module 01
Customer commerce app
Full B2C storefront with weight-based variants, order tracking, partial payment support, and loyalty redemption.
Module 02
Rider PWA
Mobile-first progressive web app with payment-state-aware order views and real-time location assignment.
Module 03
Loyalty and referral engine
Config-driven rewards supporting flat points and referral bonuses — fully manageable from the admin panel.
Module 04
Driver-location fulfillment system
Structured driver-vehicle-location mapping replacing manual assignment with accurate, trackable logistics.
Module 05
Admin dashboard
Centralized control for inventory, orders, rider management, loyalty config, FAQs, policies, and brand settings — no developer dependency for day-to-day operations.
