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AWS vs Azure vs Google Cloud: Which Cloud Platform is best for your organization?

Mayank Patel

Aug 10, 2021

4 min read

Last updated Apr 18, 2024

AWS vs Azure vs Google Cloud: Which Cloud Platform is best for your organization?

The adoption of cloud computing has become a major driving force for businesses. Today, applications to drive innovation, reduce costs and increase agility have gone beyond non-premises data centres.

Infrastructure-as-a-service (IaaS) is a model where third-party providers host and maintain basic infrastructure on behalf of the customer, including hardware, software, servers, and storage.

The cloud service provider in USA and India, typically involves hosting applications in a highly scalable environment, where customers are only charged for their infrastructure.

Early concerns about security and data sovereignty have been largely addressed by the ‘big three’ public cloud vendors – Amazon Web Services (AWS), Micro Azure services and the Google Cloud services– to be cautious when it comes to only highly regulated businesses in USA and India to adopt cloud services.

According to the latest figures from research firm Gartner, this will boost the IaaS market, valued at $ 33.2 billion in 2021.

When it comes to AWS vs Microsoft Azure cloud, AWS had dominated for over a year when it entered the segment in 2006.

Now, AWS is the clear market leader globally, accounting for 33% of public IaaS and PaaS market share in Synergy Research Group’s data for the third quarter of 2019. Microsoft follows it at 16 percent and Google at 8 percent.

1. Storage Capacity

As far as any cloud service is concerned, it offers good storage capabilities. Let’s take a look at how each cloud platform provides storage capacity:

AWS Storage System:

If you compare AWS vs Microsoft Azure cloud, you can get complete services like Simple Storage Services (SSS) for object budget storage in AWS.

Besides, you can also store your data in Elastic Block Storage (EBS) for persistent block storage and Elastic File System (EFS) for storing files. 

Azure Cloud Platform:

With Microsoft Azure services, you get REST-based object budget storage, with unstructured data, queue storage for large amounts of data, file and disk storage, and data lac stores for large applications.

Azure offers a variety of database storage options. It offers three SQL-based options, Data Warehouse Service, CosmosDB, and NoSQL for table storage, Redis Cache, and Server Stretch databases designed specifically for businesses that want a solution to reach SQL server for their database access.

Google Cloud Platform:

Google Cloud services in USA and India offers an integrated object budget storage service with a permanent drive option. It offers other online transfer services as well as transfer tools like AWS Snowball.

As far as databases are concerned, GCP has an SQL-based Cloud SQL with a relational database called Cloud Spanner, designed specifically for mission-critical projects.

It offers two no-SQL choices: Cloud Bigtable and Cloud Datastore. GCP does not provide backup and archiving services.

2. Tools

AWS has been at the forefront of bringing artificial intelligence and the Internet of Things (IoT) to SageMaker to train employees and deploy machine learning.

It offers a serverless computing environment and the freedom to submit applications from its serverless repository. AWS lets you incorporate a range of IoT Enterprise Solutions for advanced customization.

AWS Tools:

As we have mentioned earlier, SSR loads application or web pages even more quickly, and thus it helps in improvising the position of the page on various search engines.

It happens because search engines like Google give preference to the online product that opens quickly.

Azure Tools:

Microsoft Azure services provide cognitive services to enhance artificial intelligence. Cognitive Services is a suite of API-supported mechanisms that give integration with on-premises Microsoft software and business pertinence.

Google Tools:

Google’s cloud-based enterprise offers natural language translation and speech benefits to transform global enterprise sync into ML application development.

Furthermore Google cloud services also offer TensorFlow, a large open-source library. Its IoT and serverless platforms are currently in the beta stage.

Also read: How Do You Get a Bare Metal Server?

3. Computing Services

All platforms come with their advantages and disadvantages that can vary according to the needs of your enterprise. Let’s look at the comparison of AWS vs. Microsoft Azure cloud and Google for their computing.

AWS computing Features:

AWS offers Amazon Elastic Compute Cloud or E2C, which provides high compatibility and advanced level for customizing the cost of databases.

The cloud platform comes with increased scalability, allowing you to scale or down services according to a load of projects. Plus, you can add new patterns in a matter of seconds.

You can track your apps using AWS Auto-Scaling Monitor to measure their potential concerning your current needs without adding a price pad. They offer 99.99% availability in terms of their Service Level Agreement (SLA).

Microsoft Azure computing features:

Azure relies heavily on a network of AR and VR machines that enable computing solutions for development, testing, application deployment, and data center expansion.

Microsoft Azure services are based on open-source platforms that provide compatibility with Linux and Windows Server, SQL Server, Oracle and SAP.

Google Cloud computing Features:

Google Cloud specializes in Kubernetes containers and supports Docker containers. In the USA and India, Google cloud services offer resource management and application deployment to add or subtract in real-time environments.

You can also deploy code from Google Cloud, Firebase or Assistant.

Related Topic :

ReactJS Vs React Native: What’s the Difference?

Final thoughts

When choosing a cloud platform for your enterprise or Organization, choose the right cloud service provider  that fits your budget and offers you the right services.

Study all the features that each platform offers, see what can meet the needs of your enterprise, and then choose accordingly. Also, analyse your organizational needs to see which platform best fits your needs.

Uncertain about the best fit?

Mayank Patel

Mayank Patel

CEO

Mayank Patel is an accomplished software engineer and entrepreneur with over 10 years of experience in the industry. He holds a B.Tech in Computer Engineering, earned in 2013.

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Why DevOps Mental Models Fail for MLOps in Production AI

Why DevOps Mental Models Fail for MLOps in Production AI

Most teams break AI systems by doing something familiar. They take the same DevOps playbook that made their software reliable, scalable, and fast to ship and apply it to models in production. Pipelines turn green, deployments succeed, dashboards stay quiet, and yet, the system starts making worse decisions.

The problem isn’t tooling or effort. It’s a category error. DevOps is built for deterministic systems where correctness is stable once code ships. AI systems don’t behave that way. Their behaviour shifts with data, time, and feedback. This is why teams keep getting blindsided in production. They monitor infrastructure health while model behaviour quietly degrades. They roll back code while the data has already moved on. Treating MLOps like DevOps systematically hides the failures that matter most.

DevOps works because software systems behave in ways engineers can reason about, predict, and control. The mental models behind DevOps were shaped by years of operating deterministic code at scale. When something breaks, there is usually a clear cause, a reproducible failure, and a reliable way to restore a known-good state. That alignment between how software behaves and how DevOps operates is why the model holds so well in production.

  • Code is deterministic; the same input produces the same output until the code changes.
  • Failures are binary; the service is either working or it isn’t.
  • Tests approximate production behaviour closely enough to catch most regressions.
  • Deployments change logic.
  • Rollbacks reliably return the system to a previous, correct state.
  • Monitoring focuses on availability, latency, errors, and saturation.
  • System health is largely infrastructure health.
  • State is explicit and versioned.
  • User behaviour does not directly rewrite the system’s logic.
  • Time does not silently change correctness once code is live.

The moment a model enters production, you stop operating software and start operating behaviour. The system is no longer deterministic, and correctness is no longer stable. Even if the code never changes, outcomes do.

Models are probabilistic by design. Identical inputs do not guarantee identical outputs over time because behaviour is learned from data, not encoded in logic. That behaviour is tightly coupled to training data, feature pipelines, and the live input distribution. When the distribution shifts, as it always does in production, model correctness shifts with it. Nothing fails loudly. The system keeps responding and it becomes wrong.

Production data introduces a state that DevOps systems rarely face. User behaviour influences future inputs. Model outputs change user decisions. Those decisions feed back into training data. Small errors compound through feedback loops, slowly rewriting the conditions under which the model was valid.

Time becomes an active failure vector. Correctness decays even without deployments. Rollbacks don’t restore reality. Tests can’t represent live conditions because labels are delayed or incomplete. Infrastructure metrics stay green while decision quality degrades underneath. This is the fundamental change: Models turn production systems into evolving, self-influencing systems that DevOps mental models are not built to control.

Also Read: Canary Releases in Serverless: DevOps Best Practices for Safer Deployments

Once models are live, most teams don’t rethink how they operate systems. They inherit DevOps assumptions by default, because those assumptions have been correct for years. The problem is that these assumptions no longer map to how ML systems behave in production. Each one creates a blind spot that compounds over time.

In DevOps, a green pipeline usually signals safety. The code is tested, deployed, and running as expected. In MLOps, a successful deploy only confirms that the model binary is live. It says nothing about whether predictions are correct, calibrated, or still aligned with reality. Behaviour can be wrong from the first request, and nothing in the deployment process will tell you.

Teams rely on offline metrics, validation datasets, and pre-deploy checks to assert readiness. This works for software because production behaviour is stable. ML systems face delayed labels, partial feedback, and shifting data distributions. Tests validate performance on past data, while production failures emerge from data the system has never seen.

Latency, error rates, and uptime remain the primary health signals. These metrics stay green even when prediction quality collapses. Models can degrade silently, serving confident but wrong outputs, without triggering a single infrastructure alert. The system appears healthy while decision quality erodes underneath.

DevOps assumes you can return to a known-good state. ML systems don’t have one. Rolling back a model doesn’t roll back user behaviour, incoming data, or feedback loops already influenced by previous outputs. By the time a rollback happens, the environment the old model was trained for no longer exists.

In production, these assumptions fail in ways that standard DevOps signals are structurally unable to detect. The system keeps responding, pipelines stay green, and incident dashboards remain calm, while decision quality degrades underneath. By the time teams notice, the damage is already systemic rather than isolated.

  • Silent Quality Degradation: Models rarely fail in a single step. Accuracy, calibration, or relevance decays gradually as live data drifts away from training distributions. Because no request errors out, nothing triggers an alert. The system looks healthy, but each decision is slightly worse than the last, compounding into measurable business impact.
  • Feedback Loops that Amplify Small Errors: Model outputs influence user behaviour, which reshapes future inputs. Small prediction errors change actions, those actions alter data, and the next training cycle reinforces the drift. What starts as minor misalignment becomes a self-amplifying loop that pushes the system further from correctness with every iteration.
  • Business Impact Before Systems Alert: By the time teams see infrastructure anomalies, users have already adapted or lost trust. Conversion drops, recommendations feel off, risk signals misfire. The system didn’t crash, so no one reacted early. The failure shows up first in business metrics, long before any DevOps alarm sounds.

Also Read: How to Use Shadow Traffic to Validate Real-World Reliability

Adding more MLOps tooling feels like progress because it looks like control. More dashboards, more pipelines, more automation. But tools don’t correct mental models. They inherit them.

Most MLOps stacks are built as extensions of DevOps: CI pipelines for models, registries for artifacts, deployment automation, and infra monitoring. These solve delivery problems, not behavioural ones. They make it easier to ship models, not to understand whether those models are still correct in a changing environment.

When the underlying assumption is “if it deploys cleanly, it’s safe,” tools reinforce false confidence. Drift detectors fire after damage is done. Offline evaluations lag reality. Alerts remain tied to infrastructure health rather than decision quality. The system becomes better instrumented, but no more observable where it matters.

This is why teams with mature MLOps stacks still get blindsided in production. They didn’t lack tooling. They lacked a model of operations that treats behaviour, data, and time as first-class production concerns. Without that shift, more tools simply help teams fail faster and more quietly.

Also Read: How to Manage Kubernetes CRDs Across Teams Using DevOps Best Practices

DevOps optimises for safe delivery. MLOps must optimise for sustained correctness. The difference matters because model behaviour changes even when code doesn’t. Fixing production AI requires adding capabilities DevOps was never built to handle but new control surfaces.

  • Behaviour as a first-class production signal: In software, correctness is assumed once deployed. In ML, behaviour is the system. Prediction quality, calibration, confidence, and outcome alignment must be observed continuously. 
  • Data as a production dependency: Data is not just input. It defines system behaviour. Training data, features, and live distributions must be observable, versioned, and owned. When data shifts, the system changes without a deploy. 
  • Time-aware operations: ML systems decay by default. Environments change, users adapt, and feedback loops compound. Correctness erodes even when nothing ships. MLOps must assume models have a shelf life and design operations around continuous validation, decay detection, and retraining triggers.

If your AI keeps breaking in production, the instinct is usually to stabilise deployments or add more checks. That rarely helps. The failures you’re seeing are caused by what you’re not observing once they’re live. The fastest way to regain control is to fix the operating model, not the tooling.

  • Stop equating deployment success with system health: Treat model deployment as the start of validation, not the end. A live model without behavioural monitoring is an unverified system, no matter how clean the release was.
  • Make behavioural metrics non-negotiable: Track prediction quality, confidence, calibration, and outcome alignment continuously. If you can’t tell whether decisions are getting worse, you’re already operating blind.
  • Surface data drift before it becomes a model problem: Monitor input distributions and feature integrity explicitly. Drift is a production risk that needs early visibility.
  • Assign end-to-end ownership for model behaviour: One team must own outcomes across data, model, and production. Fragmented ownership guarantees delayed detection and slow response.
  • Design for decay: Assume every model will degrade. Build retraining triggers, validation loops, and expiry assumptions into operations from day one.

AI systems break in production because teams operate them using mental models built for software. DevOps gives you speed, repeatability, and safety at the point of delivery. It does not guarantee correctness once a model is exposed to real data, real users, and time.

MLOps isn’t a broken version of DevOps. It’s a different operational problem. One that requires treating behaviour, data, and decay as first-class production concerns. Until teams make that shift, pipelines will stay green while systems quietly drift away from correctness.

At Linearloop, this is exactly the gap we help teams close. We work with engineering leaders to redesign how AI systems are operated in production, focusing on behavioural observability, ownership, and long-term reliability, not just deployment mechanics. If your AI looks healthy but keeps making the wrong decisions, it’s an operating model problem, and that’s where we come in.

Mayank Patel

Mayank Patel

Jan 28, 20266 min read

Canary Releases in Serverless: DevOps Best Practices for Safer Deployments

Canary Releases in Serverless: DevOps Best Practices for Safer Deployments

Serverless makes deployments feel deceptively simple: you push code, the platform scales it automatically, and production traffic begins flowing almost immediately. But that same speed can turn small mistakes into large incidents when something goes wrong. In a serverless environment, a faulty release rarely fails in isolation because the platform fans it out across thousands of concurrent executions before you have enough signals to react, which means the cost, reliability, and user impact escalate faster than most teams expect.

This is where canary releases stop being an optional optimisation and become a core part of DevOps best practices, especially if you care about maintaining deployment velocity without gambling on production stability. Without a controlled canary, every serverless deployment is effectively a full cutover, where rollback happens only after real damage has already occurred.

If you already run serverless workloads in production and want to ship changes safely without adding process overhead or slowing teams down, this blog is for you. The focus here is on the operational practices that help you detect failures early, contain blast radius, and automate rollback before a bad release turns into a widespread outage.

Serverless removes servers, but it doesn’t remove failure. It changes how failure spreads.

In traditional systems, a bad deploy usually rolls out gradually. But in serverless, none of that friction exists. The platform scales your mistake instantly. If your function is triggered by traffic, events, or retries, a faulty release can fan out across thousands of executions in seconds.

While auto-scaling is the first multiplier, retries are the second. Many serverless workloads are event-driven. When something fails, the platform retries automatically. That can mask the original failure while increasing load, cost, and downstream pressure. You think you have resilience. What you actually have is amplified failure.

Observability is the third problem. Functions are short-lived, logs are fragmented, and errors may not surface where you expect them. By the time dashboards catch up, the damage is already done.

This is why applying traditional deployment thinking to serverless breaks down. The system behaves differently under failure. Canary releases aren’t about polish here. They’re a safety mechanism that compensates for the speed, scale, and automation that serverless introduces.

Also Read: How to Use Shadow Traffic to Validate Real-World Reliability

In serverless systems, deployment safety is not optional. The platform removes friction, but that friction was often the only thing slowing failures down. When every release can scale instantly, you need a way to validate changes under real production conditions without exposing the entire system to risk.

That’s where canary releases fit into DevOps best practices. They turn deployments from a single irreversible action into a controlled experiment. 

  • They limit blast radius by default: Canary releases ensure that a bad change only affects a small slice of traffic or events. Instead of failing everywhere at once, failures stay contained and reversible.
  • They shift validation from theory to production reality: Pre-prod tests don’t capture real traffic patterns, retries, or edge cases. Canaries let you validate changes against live behaviour without full exposure.
  • They enable fast, automated rollback: When rollback is built into the release flow, recovery doesn’t depend on human reaction time. The system corrects itself before incidents escalate.

Once you accept canary releases as a baseline DevOps best practice, the next question is how to do them safely. In serverless systems, safety comes from designing deployments that assume failure and limit its impact by default.

The principles below are what separate controlled rollouts from accidental production experiments:

  • Contain the blast radius first, optimise later: Always limit how much traffic or how many events a new version can touch before worrying about rollout speed.
  • Observe before you trust: If you can’t see errors, latency shifts, retries, and cost changes in near real time, your canary isn’t doing its job.
  • Automate rollback: Rollback must trigger on signals, not opinions. Humans are always slower than failing systems.
  • Time-box every canary: A canary that runs indefinitely stops being a safety mechanism and becomes technical debt.
  • Assume retries will lie to you: Retries can hide failures while amplifying load. Design your signals to catch this early.
  • Prefer boring over clever: Simple, predictable rollout rules beat complex logic when things start breaking.

Also Read: How to Manage Kubernetes CRDs Across Teams Using DevOps Best Practices

Once the principles are clear, execution comes down to routing. In serverless systems, routing is where most canary strategies either work cleanly or fall apart. You’re not just shifting user traffic. You’re controlling how requests, events, and retries reach different function versions under real load. So, the strategy you choose has to reflect how your system is triggered.

Request-driven workloads are the easiest place to start, but they still require discipline. Traffic is synchronous, user-facing, and latency-sensitive. Small degradations show up quickly, which makes canaries effective if scoped correctly.

The key is controlled traffic weighting. Route a fixed, low percentage of requests to the new version and keep the rest on the stable path. Don’t ramp aggressively. Let the system sit long enough for cold starts, cache misses, and edge cases to surface. Avoid global rollouts and scope canaries by region, endpoint, or tenant where possible.

Event-driven canaries are harder because failure is less visible and retries distort reality. Start by limiting event exposure. Only a subset of events should flow to the new version. This keeps retry storms and cost spikes contained if something goes wrong.

Watch retry behaviour closely. Retries delay detection while amplifying load across queues, databases, and third-party systems. Also, account for delayed feedback. Event pipelines don’t fail instantly. Give canaries enough time to surface lag, backlog growth, and downstream timeouts before increasing exposure.

Also Read: How to Design Cost-Efficient CI/CD Pipelines Without Slowing Teams

Observability-first deployments treat measurement as a prerequisite. You decide what “healthy” means before you release, and you watch those signals continuously while the canary runs.

Leading indicators tell you something is wrong before users complain. In serverless, these matter more than raw error counts. Small latency shifts, rising retry rates, or increased cold starts often show up minutes before hard failures. These signals reflect system stress. If you wait for obvious errors, you’ve already missed the window where rollback is cheap.

Serverless platforms surface failure through economics and limits. Sudden cost spikes, unexpected concurrency growth, or throttling events are often the first sign of a bad canary. These aren’t finance metrics. They’re reliability indicators. When a new version behaves inefficiently or triggers retries, the bill rises before dashboards turn red. Ignoring these signals means learning about failures after they’ve scaled.

Safe canary deployments need a clear, repeatable flow that removes judgment calls during a release. When something goes wrong, the system should already know what to do. The steps below reflect how mature serverless teams operationalise canaries as part of everyday DevOps best practices.

  • Define canary scope before deployment: Decide upfront how much traffic or how many events the new version is allowed to handle. This limit is non-negotiable and set before any code ships.
  • Deploy the new version in isolation: Release the new function version without routing full production load to it. 
  • Route a controlled slice of production load: Shift a small, measurable portion of real traffic or events to the canary. Keep the rest of the system untouched.
  • Continuously evaluate health signals: Monitor latency, errors, retries, cost, and concurrency in near real time. Compare against predefined baselines.
  • Trigger automatic rollback on breach: If any critical threshold is crossed, revert traffic immediately.
  • Expand traffic in deliberate steps: Increase exposure gradually once the canary proves stable. Each step is a checkpoint.
  • Complete the rollout and clean up: Once fully deployed, remove canary-specific routing and alerts. A finished release should leave no operational residue behind.

Serverless fails when speed isn’t matched with control. Canary releases give you that control without sacrificing velocity. They turn deployments into reversible, observable steps instead of high-risk events.

When done right, canaries aren’t an extra layer of process. They’re how mature teams ship confidently in systems that scale instantly and fail loudly. They reflect strong DevOps best practices, such as clear ownership, automation over heroics, and safety built into the system. If your serverless deployments still rely on full cutovers and manual rollbacks, the risk isn’t theoretical. It’s waiting for the next release.

This is where platform thinking matters. At Linearloop, we help teams design deployment workflows where safety is encoded into the system. If you want serverless speed without production anxiety, that’s the conversation worth having.

Mayur Patel

Mayur Patel

Jan 22, 20266 min read

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