Mayank Patel
Oct 7, 2025
5 min read
Last updated Oct 7, 2025
One of the most effective ways to scale your B2B ecommerce business is by adopting a marketplace model. Unlike a single-vendor online store, a marketplace brings together multiple sellers under one platform.
But not all marketplaces are created equal. Choosing the right model is critical: the wrong fi t can dilute your brand, create logistical headaches, or limit your ability to grow, while the right fi t can accelerate expansion into new markets, industries, and geographies with reduced risk.
In this guide, we’ll break down the main types of B2B marketplaces—horizontal vs. vertical, regional vs. global, auction vs. fixed-price, product vs. service, and more—so you can determine which structure best aligns with your business goals and long-term strategy.
Unlike a traditional single-vendor online store, a marketplace is an e-commerce platform where multiple third-party sellers off er products or services to buyers.
This multi-vendor setup means you, as the marketplace operator, can off er a far wider selection of products than your own inventory alone (without investing capital in those additional product lines.)
A marketplace can unlock new revenue streams and customer segments. By aggregating third-party offerings, you can attract more buyers with a one-stop shop value proposition, earning commissions or fees on sales.
Marketplaces also let you test new markets and product categories with lower risk, since suppliers shoulder the inventory costs. That said, not all marketplaces are alike. The term “marketplace” can refer to a variety of models, each with different structures, participant roles, and strategic purposes.
Also Read: What is a B2B Marketplace?
Marketplaces can be categorized in several ways. Here we’ll explore the major types of marketplaces relevant to B2B commerce, including how they diff er in scope, focus, and operational model.
Scope of offerings is a fundamental way that marketplaces diff er. Broadly, a marketplace can be horizontal (cross-industry) or vertical (industry-specific):
These platforms serve many industries and product categories at once. A horizontal B2B marketplace aggregates diverse products across sectors. For example, Amazon Business or eBay Business are horizontal marketplaces; they carry everything from office supplies to industrial equipment on the same site.
The appeal of horizontal marketplaces is maximum exposure. They off er access to a large, multi-industry buyer network and high traffic, which is ideal if you want to reach as many customers as possible.
They also typically have established infrastructure and trust. However, the drawback is high competition; with so many sellers and products, it can be harder for your offerings to stand out. If your goal is to test new markets or move standard, widely-used products in bulk, horizontal marketplaces can provide volume and visibility.
These are industry-specific or niche-focused marketplaces, like specialized trade shows that run online 24/7. A vertical B2B marketplace concentrates on a particular sector or product category.
Examples include ThomasNet for industrial manufacturing, Medline for healthcare supplies, or fashion wholesale platforms for apparel. Vertical marketplaces deliver highly qualified buyers who understand your industry, need technical product specifications, or have specific compliance requirements.
Vertical marketplaces are best if your products are specialized, complex, or cater to a particular professional audience. They allow you to connect with buyers who are actively seeking what you off er, without the noise of a broad marketplace.
B2B trade can be local, national, or international, and marketplaces often target specific regions:
These platforms focus on a particular country or local region, tailoring the experience to local business practices, language, currency, and regulations. For example, TradeIndia serves the Indian market, Mercateo focuses on Europe, and EC21 covers parts of Asia.
Regional B2B marketplaces are great for small to mid-sized businesses or those selling products that are heavy, fragile, or subject to complex shipping when sent far away. They off er easier logistics and customer service.
Shipping is cheaper and faster, time zones align, and you can provide support in the local language. They also ensure compliance with local laws and standards. Use regional marketplaces if your immediate goal is to strengthen your presence in a specific market or if your product (and internal capacity) isn’t ready for the complexities of global distribution.
These serve international markets, connecting buyers and sellers across continents on one platform. Think of Alibaba.com or Global Sources; they allow suppliers from one country to sell to businesses worldwide.
Global marketplaces handle challenges like multi-currency payments and cross-border logistics to create worldwide commerce opportunities. The obvious advantage is vast market access: you tap into a worldwide customer base.
However, with that comes greater complexity. You’ll face international shipping costs, longer delivery times, customs and regulatory compliance, not to mention language and cultural barriers in marketing. Global marketplaces also expose you to global competition, and you must manage currency exchange risks.
Marketplaces can also diff er in how transactions are priced and conducted. Two classic models are auction-based marketplaces versus fixed-price marketplaces:
In an auction model, the marketplace aids competitive bidding among buyers. Products or lots are listed, and buyers bid against each other, with the highest bid winning the sale when the auction period ends.
This dynamic pricing is akin to a digital auction house. Auction marketplaces (for example, the auction format on eBay Business, Liquidation.com, or B-Stock for surplus goods) let market demand determine the price.
The benefit is you might achieve a higher price when demand is strong (useful for selling surplus inventory, one-of-a-kind items, or commodities prone to price swings.) However, auctions mean unpredictable revenue. You’re never sure what price you’ll get.
In B2B, auction marketplaces are best suited if you deal in liquidations, highly customized or rare items, or commodities where price discovery by bidding can sometimes yield better results than a set price.
These operate more like traditional online stores, where each product has a pre-determined list price (with possible volume discounts, but not an open bid). Transactions are straightforward: buyers add to cart and purchase at the stated price.
Fixed-price models are common for everyday B2B procurement needs; for instance, Amazon Business often uses fixed prices for its vast catalog, and industrial suppliers like Grainger or McMaster-Carr run marketplace-like platforms with set pricing.
Marketplaces aren’t only for physical products; they can also support services or even act as procurement hubs. It’s worth distinguishing these models, even if your primary business is product-based, to make sure you’re considering every type of marketplace:
This is the classic model where the marketplace connects buyers and sellers of physical goods or tangible products. As a B2B ecommerce owner selling your own SKUs, this is the space you’re already in. Product marketplaces can be horizontal or vertical (as discussed earlier) but their common trait is focusing on items in inventory.
Instead of goods, these marketplaces connect businesses with service providers or contractors. This could mean freelance marketplaces (like Upwork, where companies hire professionals for projects) or industry-specific service platforms (for example, Freightos, a B2B marketplace connecting businesses with freight and logistics services).
Service marketplaces typically feature listings of providers, profiles, and the ability to request quotes or bookings for services. While service marketplaces are slightly outside the scope of a product seller’s immediate needs, they represent another way to scale a business, for instance, if at some point you off er services around your products (consulting, maintenance, etc.), a service marketplace could be relevant.
A special subtype in B2B is the procurement or RFQ (Request for Quote) marketplace. This is essentially a reverse marketplace model: instead of sellers listing products for sale, buyers post their purchasing needs or project requirements, and then suppliers bid or quote to fulfill those needs.
This model is common in large-scale industrial procurement or any scenario where each order is highly customized (e.g. a manufacturer needs a custom component, or a company needs a bespoke service project). Platforms like ThomasNet operate this way, a buyer might request a quote for a custom part, and multiple vetted suppliers will off er bids.
It’s a bit difficult to manage (features needed include quote management, bid comparison, and possibly reverse auctions for competitive bidding), but it delivers great value in markets where standard catalog listings don’t suit every transaction.
Also Read: What Happens When AI Takes Over B2B Negotiation?
Finally, consider the ownership and access model of the marketplace:
A private marketplace is one that is owned or sponsored by a specific company and is closed to the general public. Only approved buyers and suppliers can participate, usually by invitation or via a qualification process. This model is very common in B2B.
For example, a large enterprise might set up a private marketplace to connect its network of suppliers with its franchisees or buyers. It’s similar to an Amazon or Etsy style platform in functionality, but access is restricted to vetted participants.
The advantages are significant: the marketplace owner (sometimes called the “sponsor”) can aggregate demand among all participants to negotiate better pricing (e.g., bulk shipping rates, volume discounts from suppliers) and create new margins.
The owner also has control to ensure quality and compliance. Buyers enjoy a one-stop shop for approved products, and suppliers get digital access to a ready customer base under the sponsor’s umbrella. This can strengthen relationships and loyalty, as well as protect your brand and data.
A partner marketplace is a specific kind of private marketplace that uses channel partners (distributors, dealers, resellers) to reach end customers. In this model, a B2B company (often a manufacturer or a brand owner) creates a marketplace where its certified partners can sell the company’s products directly to customers.
The marketplace owner manages the product catalog and overall site, but hands off actual sales and fulfillment to the network of partners. This model is growing popular for manufacturers who have traditionally sold through dealers. It brings the channel online in a coordinated way.
The benefit is reducing channel conflict while increasing oversight: the manufacturer can ensure consistent product data, pricing, and brand experience on the marketplace, yet partners maintain the customer relationship and complete the sale. It also gives the manufacturer visibility into end-customer demand that they normally wouldn’t have when sales happen only through offline distributors.
An example of a partner marketplace is the Microsoft Azure Marketplace, where Microsoft allows verified software partners to off er solutions that complement Azure. If your B2B business relies on dealers or franchisees, a partner marketplace could be the right model to bring your channel online without cutting them out, thus scaling sales while keeping partners happy.
Just be mindful that in some partner marketplaces, once a lead is passed to the partner, the partner might complete some deals off -platform, and you could lose visibility or commission on those extras. Clear rules and incentives are needed to keep the activity on the marketplace.
Also Read: How Modern B2B Marketplaces Drive Sales Without Adding Complexity
If you primarily sell to other businesses (B2B), stick with B2B-focused marketplaces or wholesale sections of marketplaces; these support the bulk ordering, net payment terms, and account management that business buyers expect.
If you see an opportunity to also sell to consumers (B2C) (for example, your product could be used by end-users or small businesses), you might explore a D2C marketplace approach in parallel, but be cautious about channel conflict with any distributors.
When Your B2B Ecommerce Site Doesn’t Talk to Your ERP
For many B2B companies, an ecommerce site and an ERP system are both mission-critical but too often, they don’t actually talk to each other. When the two operate in silos, the cracks quickly show: mismatched inventory levels, delayed order updates, duplicate data entry, and frustrated customers who can’t trust the information they see online.
This disconnect isn’t usually the result of poor planning; it’s the byproduct of legacy systems, rushed integrations, and organizational silos that never got bridged. Businesses lose speed, customer satisfaction takes a hit, and teams spend more time fixing errors than focusing on growth.
In this post, we’ll dig into why these integration challenges exist in the first place, what risks they create for B2B companies, and—most importantly—how you can build an easy connection between your ecommerce and ERP systems so they function as one unified engine driving your business forward.
Disconnected ecommerce and ERP systems usually aren’t a deliberate choice; they’re often the result of historical decisions and organizational silos. Here are some key reasons the disconnect exists:
In many companies, the ecommerce platform and the ERP were implemented at different times, often by different teams, and were never designed to work together. They operate as separate islands of data. This means product, inventory, and customer information gets duplicated in each system, and there’s no single source of truth.
Legacy or Inflexible Systems
Many B2B companies run on legacy ERP systems or older software that weren’t built with open integration in mind. These older systems might lack modern APIs or have limited capabilities to export/import data in real-time. As a result, connecting them to a newer cloud ecommerce platform is challenging. Companies often resort to batch fi le transfers or custom scripts as a stopgap, but those are brittle and slow.
B2B transactions are inherently more complex than consumer transactions. There are custom price lists, specific payment terms, multi-step order workflows, and often multiple systems involved (ERP, CRM, warehouse management, etc.).
This complexity means there’s a lot of data and process logic that needs to be kept consistent between ecommerce and ERP. If integration isn’t done properly, it’s easy for something to break. For example, a B2B web order might need to create not just an order record but also a customer record or a contract reference in the ERP.
Some companies have attempted to connect ecommerce and ERP in the past, but in a haphazard way. For example, they might have a daily CSV export from the web store that someone uploads into the ERP, or a direct database link that was coded years ago by a now-gone developer.
These point-to-point integrations are fragile. As the business grows or software gets updated, the old integration often breaks, and it can be expensive or time-consuming to fix. Moreover, such integrations might only cover part of the data (maybe orders but not inventory, or basic price sync but not promotional discounts).
Sometimes the issue is not just technology, but process. If the teams managing the ecommerce site and the ERP are siloed (e.g. e-commerce under Marketing and ERP under IT/Finance), integration projects may not get the cross-functional attention they deserve.
The company might continue operating with a mindset of “the website is one system, our order management is another” rather than treating it as one unified workflow. This can lead to manual processes being institutionalized, for e.x., “every morning, our web manager prints out the new orders and walks them to the fulfillment department.”
Also Read: How to Determine the Right Type of Marketplace to Scale Your B2B Ecommerce
The goal is to enable seamless, real-time communication so that both systems share the same accurate information at any given moment. Here are some sound strategies to consider for B2B teams:
Rather than writing brittle point-to-point code to link one system to the other, many companies are now using middleware or Integration-Platform-as-a-Service (iPaaS) solutions. These act as a unifying bridge between your ecommerce and ERP (and any other systems, like CRM or warehouse software).
For example, when an order is placed, the iPaaS can simultaneously create the order in ERP, decrement inventory there, and update the inventory on the website. Middleware often comes with pre-built connectors for popular ERP and e-commerce systems.
The advantage of a dedicated integration layer is that it’s more scalable and easier to maintain than a tangle of direct connections. If you add a new sales channel (say a marketplace or a mobile app) or switch one of your systems, you can adjust the integration in one central place instead of rewriting multiple interfaces.
Modern iPaaS solutions also provide monitoring and error-handling, so you get alerts if something fails to sync (instead of discovering it days later in an audit). They support real-time data exchange and can queue transactions if one system is temporarily offline.
It reduces that high maintenance burden of custom integrations. You’re not constantly troubleshooting broken APIs or reconciling mismatched records, because the platform handles the heavy lifting. For a B2B company dealing with complex processes, using a robust middleware or iPaaS is often the fastest way to knit together disparate systems into a cohesive whole.
A cornerstone of fixing the ecommerce-ERP gap is moving from batch or periodic updates to real-time or near-real-time synchronization for key data. In the past, a nightly batch update might have been considered sufficient, for example, uploading today’s orders to ERP at midnight, or refreshing the website’s inventory once a day.
But today, that’s no longer acceptable. You need product availability, pricing, and order status to be current all the time. For instance, if the ERP registers a new sale (from any channel), it should decrement the inventory and the website should reflect that change right away.
Achieving real-time sync may involve a combination of techniques: event-driven architecture (where events like “Order Placed” or “Inventory Updated” trigger messages to other systems), webhooks from the ecommerce platform to notify the ERP, or continuous polling of APIs for changes.
The specifics will depend on your technology stack, but the guiding principle is to minimize latency between a change occurring and all systems knowing about that change. The benefits of this approach are huge.
Please note that not every single piece of data must be synced in real time. Some less volatile data (like product descriptions or static content) can update nightly or as needed. A smart integration will focus real-time eff orts on variable data (such as inventory quantities, orders, customer-specific pricing, order status updates) which are the pieces that need constant tracking.
A common mistake in disconnected environments is that different systems each think they’re the authority on a piece of information. Part of your integration strategy should be to defi ne clear ownership. For example, the ERP might be the system of record for inventory levels, pricing, and order fulfillment status, whereas the ecommerce platform might own the web content like images and rich product descriptions.
Once you assign a source of truth, the integration should be configured such that updates only happen in one direction for that data (or in a controlled two-way fashion with conflict resolution rules). This prevents the “two sources, no truth” problem. With a single, trustworthy master dataset for each domain, you avoid the scenario of dueling data where one system overrides the other unpredictably.
To maintain this, data governance practices need to be in place. This includes regular auditing of data sync logs to catch any inconsistencies, cleaning up legacy data that might be formatted differently between systems, and ensuring that any new data fi elds or code (like new product IDs or customer accounts) follow a consistent scheme across systems.
It’s also better to involve business users in verifying that integrated data makes sense (for instance, having inventory managers spot-check that the website shows the same stock numbers as the ERP for random SKUs). By investing in data quality up front, you avoid integration becoming “garbage in, garbage out.”
We often advise companies to audit and rationalize product catalogs, pricing rules, and customer lists before launching an integrated e-commerce project. This means cleaning up duplicates, aligning naming conventions, and purging outdated records so that when you connect systems, you’re syncing clean data sets.
Set up alerts for any integration failures or unusual discrepancies (for example, if an order fails to create in ERP, or if inventory counts diverge beyond a threshold). With proper monitoring, your team can proactively fi x issues before they escalate into customer-facing problems.
Also Read: What is a B2B Marketplace?
Every delay, duplicate, and manual step keeps you from scaling, adapting, and serving customers the way modern B2B demands. Closing the gap is less about fixing software and more about building a business that runs on clarity, speed, and trust.
Mayank Patel
Oct 9, 20255 min read
What is a B2B Marketplace?
Think about the last time you tried to buy something for your business. Chances are, it wasn’t as simple as hitting “add to cart.” Maybe you had to email three suppliers, wait days for quotes, compare prices in a spreadsheet, and chase down shipping details. Exhausting, right?
That’s exactly the problem B2B marketplaces are solving. They take all that back-and-forth and move it online. In this article, we’re going to dive deep into what make marketplaces tick and how you can become one. Keep scrolling.
A B2B marketplace is an online platform where businesses buy and sell products or services with other businesses. You can think of it as similar to consumer marketplaces like Amazon or eBay, but designed specifically for business needs.
Instead of a single company selling its own products, a B2B marketplace brings together multiple vendors under one digital “roof.” This makes it easier for companies to discover new suppliers, compare pricing, and place bulk orders in one place.
Transactions on these platforms are typically wholesale. For instance, a manufacturer can sell large quantities of goods directly to a retailer or distributor. B2B marketplaces also support more complex requirements than consumer sites, for example, negotiating custom terms, managing high-volume orders, and offering payment options like Net 30 or Net 60 instead of requiring immediate payment.
In practice, they take the traditional B2B buying process: once dependent on calls, emails, and offline negotiations and move it into a more efficient online system. A well-designed B2B marketplace also includes features like inventory management, secure payment processing, and integrations with tools such as ERP or CRM systems.
Also Read: What Happens When AI Takes Over B2B Negotiation?
For businesses that have traditionally operated offline or through one-to-one sales, adopting a B2B marketplace model can seem like a big leap. However, the benefits and opportunities offered by B2B marketplaces are substantial, which is why this model is gaining so much traction across industries. Here are some of the key advantages:
By hosting multiple vendors, a marketplace can off er a much wider catalog of products or services than any single company could alone. This “one-stop-shop” experience attracts more buyers, since they’re likely to find everything they need in one place.
For you as a business, it means exposure to new customer segments and markets that you might not reach on your own. You can invite third-party sellers who complement your own products and expand your reach without expanding your inventory.
B2B marketplaces greatly simplify the purchasing process for buyers. Instead of making many phone calls, sending RFQs (requests for quotes), and waiting days for email responses, buyers can do it all on a single platform.
They can quickly search and compare options, see transparent pricing or request quotes, check stock availability, and complete orders through a standardized online checkout. A well-designed marketplace catapults efficiency to whole another level.
Successful B2B marketplaces often curate their sellers and enforce quality standards. By vetting vendors and monitoring performance (e.g., fulfillment times, product quality, compliance), the marketplace builds trust with buyers.
As a result, buyers feel more confident trying new suppliers on the platform, the thinking goes, “If it’s on this marketplace, it must be reputable.” This trust factor can lead to higher conversion rates, as buyers are more willing to place orders knowing there’s oversight.
You can earn commissions on each sale made by third-party vendors, without having to stock those products yourself. Many marketplace operators also charge subscription fees or listing fees to sellers for access to the platform’s customer base.
These add up to significant new revenue lines. In fact, a well-run B2B marketplace can add an extra 5–7% to the operator’s profit margins via commissions and fees. This is on top of any profit from your direct sales.
Also Read: How Modern B2B Marketplaces Drive Sales Without Adding Complexity
A successful B2B marketplace creates value for all its stakeholders: the buyers, the sellers, and the operator (marketplace owner). Each has distinct priorities, and a well-designed platform delivers benefits for everyone involved:
For business buyers, a B2B marketplace acts as a one-stop procurement hub. It brings together a wide range of suppliers and products in one place. Buyers can easily compare prices and get greater transparency throughout the transaction.
Beyond cost savings, marketplaces also simplify the entire procurement process. Instead of managing multiple catalogs, phone calls, or email threads, buyers can access consolidated catalogs, place digital purchase orders, and track deliveries—all within the platform.
For suppliers, a B2B marketplace opens new channels to reach a wide audience of potential customers without massive marketing spend. It expands their market reach and visibility by putting their offerings in front of buyers they might not find on their own.
Sellers can benefit from the marketplace’s infrastructure, from easy listing tools to integrated logistics and payments. Moreover, many marketplaces provide analytics or feedback mechanisms, helping sellers improve their offerings.
The operator (the company running the marketplace) derives strategic and financial value. First, a marketplace is a direct revenue generator; operators can earn through commissions, fees, subscriptions, or premium services (discussed more in the revenue section).
Beyond revenue, having a marketplace strengthens the operator’s brand and industry position: it becomes a central platform in the value chain, which can enhance credibility and customer loyalty. The operator also gains ownership of invaluable data and insights from the transactions on the platform, informing future strategy.
Unlike a single-vendor shop, a marketplace platform is a multi-sided system that needs to support many vendors, large catalogs, and complex transactions. Core components of the tech stack typically include
all orchestrated in a scalable architecture.
Modern marketplace solutions often adopt a headless or modular architecture, which separates front-end user experiences from back-end services.
The platform should seamlessly connect with existing enterprise software like CRM, ERP, or PIM tools to exchange data on products, inventory, and orders. For example, when a buyer’s procurement system or a seller’s warehouse software hooks into the marketplace, it enables real-time stock levels, automated reorders, and accurate fulfillment updates.
A well-integrated backbone reduces manual work and errors by making sure the marketplace isn’t an isolated island but part of the company’s overall digital ecosystem. Moreover, B2B payments and logistics often require specialized tech support, e.x. handling purchase orders, offering net payment terms and credit checks, or scheduling freight shipments.
Many marketplace operators partner with fintech and logistics APIs to embed these complex B2B services so that the platform can offer things like instant credit approval or automated freight quotes.
A marketplace might need to accommodate thousands of SKUs and high-value transactions (sometimes in the millions of dollars) with speed and reliability. Enterprise buyers expect near-100% uptime and fast performance even as the platform grows.
Cloud-based infrastructure and scalable microservices are commonly used to ensure the system can handle growing load and new feature demands. The platform must protect sensitive company data and financial information, complying with standards and regulations (for instance, data encryption, compliance with GDPR or industry-specific security protocols).
Also Read: The Hidden Cost of Delayed Digital Adoption: It’s Not Just Sales, It’s Margins
Monetization is a key for marketplace operators. B2B marketplaces typically employ several revenue models (sometimes in combination) to ensure the platform’s financial sustainability. The main revenue streams include:
The most common model is taking a commission on each transaction processed by the marketplace. The operator charges a percentage or flat fee per sale as a facilitation fee for connecting buyer and seller.
The more volume that flows through the platform, the more the operator earns. Commission rates in B2B may be lower than in B2C (given larger transaction sizes), but even a small percentage of high-value trades can be significant. This model incentivizes the operator to drive GMV (Gross Merchandise Value) and keep transactions on-platform.
Another popular approach, especially in B2B, is charging members (sellers, buyers, or both) a regular subscription fee for access. Many B2B marketplaces use subscription fees for sellers in exchange for advanced selling tools or premium features.
For instance, sellers might pay a monthly/annual fee to have a “storefront” on the marketplace, which could include benefits like better analytics, priority listings, or integration support. Subscription models can work well if the marketplace delivers ongoing value that justifies a continuous fee.
A listing fee is a charge to post an item or catalog on the marketplace, regardless of whether it sells. This model can deter spam or low-quality listings and ensure only serious sellers join.
A lead fee (common in service marketplaces) might involve charging buyers or sellers a fee to access contact info or to initiate a transaction (for example, paying to get a quote request from a buyer).
These models are less common in product-centric B2B marketplaces but can be applicable in certain scenarios (e.g., marketplaces for professional services or heavy equipment where deals often close offline). The key is that the marketplace earns by facilitating connections, not just completed sales.
Once a marketplace has a strong user base, the operator can monetize visibility. Sellers may pay for featured placement in search results, sponsored product ads, or highlight in promotional emails.
For example, a seller might pay to have their products show up at the top of category pages or to be featured in a “recommended supplier” section. The challenge is to balance monetization with fairness. Paid promotions should not undermine the merit-based discovery of products that buyers need.
If you’re considering launching your own B2B marketplace—especially if you have an established offline business or a traditional distribution network—you don’t have to navigate this digital transformation alone.
LinearCommerce is a specialist in helping businesses design, build, and scale custom B2B marketplaces. We understand that many companies have successful offline operations and relationships, and now want to go online “the right way,” preserving what makes their business unique.
Here’s how LinearCommerce helps create your marketplace, not a one-size-fits-all solution:
We architect the core platform to support multi-vendor operations from the ground up. This includes building modules for easy vendor onboarding, comprehensive product catalog management, intelligent order routing (so orders go to the right supplier every time), and commission tracking for your revenue share.
One reason we call it a unique marketplace is that we customize the platform to mirror how your specific industry and business operate. Do you need a specialized search function for technical parts? A workflow where a purchase order goes to a manager for approval before it’s confirmed? Or perhaps integration with an existing ERP system that manages your inventory? We deliver all these requirements.
Adoption is key. A marketplace only thrives if both buyers and sellers actively use it. We help you create a modern, user-friendly interface for both sides of the marketplace. For buyers, we design an interface (web and mobile) that makes it easy to navigate a large catalog, compare options, and place orders quickly. For sellers, we provide clear, powerful tools in their dashboard to manage their listings, orders, and customer inquiries.
Mayank Patel
Oct 3, 20255 min read
