Mayank Patel
May 26, 2022
5 min read
Last updated Sep 12, 2024
The last two years were a roller coaster ride for all of us. The pandemic has changed the perspective of the whole world. If we see the positive side, lots of ideas have taken birth in which new technology trends in e-commerce.
Being a known and trustworthy e-commerce website development company in India, we are here with the latest trends in E-commerce.
As we know the perspective of end-users has also changed and we need to meet their expectations to stabilize the business.
Hence if you are exploring some ideas to innovate your website, this is the right place. We have covered the latest technical approach to make an e-commerce platform a better place to shop. Further, one should always be in sync with the new updates.
As we know, mobiles are an integral part of daily routine and more than 80% of the audience search for things on their mobile devices. Hence, an E-commerce portal should be friendly and interactive across all mobile devices.
By being in the industry, we know, that whatever is in demand, should never be ignored. The quantum of mobile users is exponentially increasing and hence businesses must generate opportunities from there.
Developers who are building an E-commerce website should focus on mobile optimization as well. The mobile E-commerce website should be comfortable enough from where one could shop easily.
This is the most exciting trend for E-commerce platforms because the option eases the life of a consumer. Using this model, shoppers are not required to pay all amount at once. They can pay in easy installments in a fixed period of time.
We know, budget management is a primary job of all the individuals and when they see some overbudget products, usually people ignore them. At the same time, if they have an offer of easy installments, their mind gets diverted and as a result, the business generates.
As per an analysis, it has been seen, that the BNPL model has boosted the sales and size of the order value in the recent years. Hence being an experienced eCommerce website development company in India we recommend following this latest trend in e-commerce.
Covid has changed the perspective of the entire world and the virus is accompanying us now. The user behavior and their expectation are completely changed now. So, we need to follow the pattern that eases the users’ search and browsing activities.
E-commerce Automation is something that has the power to increase the momentum of sales at the store. Whenever user searches, the platform should be smart enough to offer bot support. A bot’s ultimate aim is that a user should not get lost.
The platform should recommend relatable products to the consumers based on their choices. From login to check out all the processes should be in synchronization. And if in case return comes, the system must have dedicated provision for the same.
Social Commerce is gaining lots of attention and is counted as the latest trend in E-commerce. The craze for social media is not hidden and businesses are getting huge benefits through them.
When your online store is shown via social media channels, it enhances your visibility across the globe. Even those who are not interested in buying the product, sometimes find your product interesting on social media. Hence social commerce should be integrated while developing an online shopping platform.
Live shopping has appeared as a new technology trend in E-commerce. When products are sold or displayed during a live session, people become more excited because they find it relevant and convincing.
Further, we have developed many E-commerce websites having live shopping features and people have admired them a lot. And we are entitled as a leading Ecommerce Development Company in the US.
Also, we know, an E-commerce is developed with an expectation of a heavy footfall of users. This expectation can only be fulfilled if you follow all the required dynamics during development. Live shopping is feature is one of the more required trends of E-commerce development and one should implement the same definitely.
Another, of the latest trends in E-commerce, is the integration of video content. Nowadays video channels are heavily being used by marketers as well because it has the potential to bring business.
Analytics show, that in the year 2020, 46% of video content is explored and the count had increased to 62% in 2021. From here we can project, that video content will continue playing a significant role in the success of E-commerce businesses.
Following the same approach during E-commerce development opens the door to success. Hence if you are planning for an E-commerce platform, make sure the provision video content.
You must be aware of Google Assistant, Alexa, Siri, Bixby, etc. They have eased human life by just following what you say. There is no manual effort involved and we get what we want.
The concept should be implemented in the E-commerce portal as well. With voice search, users find comfort while shopping. Technology is made for the easiness of the users and we should take the advantage. So make your E-commerce platform more interactive with Voice Search.
The traffic on the E-commerce platform automatically increases when a user gets proper guidance and attention. Also, chatbots are one of the demanding new technology trends in the E-commerce world.
Our journey as an eCommerce website development company in the USA is quite significant and successful. It is only because we develop user-friendly and responsive products. Thus we recommend using efficient chatbots that are smart enough to entertain users’ queries.
The E-commerce portal should have dynamic, consistent, and result-driven payment methods. The payment system is one of the modules that build trust and hence it must be flexible.
Make sure, your E-commerce website should have almost all the renowned payment gateways. Don’t forget to add UPI and cash provisions. If there is any difficulty in the development of this module, you can hire eCommerce developers in India & USA from Linearloop.
Last but not the least, smart subscription models are the recent technologies and demanding as well. The model is goal-oriented and it also increases the rate of engagement on the platform.
All the business owners are recommended to follow this latest trend of the smart subscription model. And if you have any doubt, we are here to help.
Utilizing our years’ experience as a leading E-commerce development company in USA, we have shared the new technology trends for E-commerce. Also, we have experts in our team who have delivered exceptional products.
Further, we are available with full support and you can hire an eCommerce developer in India & USA. Let us know if we can interact on the same.
How ‘Zero Click’ Product Pages Are Changing Conversion Strategy
Over the last decade, ecommerce has prioritized user experience in the name of convenience. We've seen mobile-first design, one-click checkout, and predictive search all push conversion rates higher. But the latest change in digital retail is more radical: the total erasure of friction through what are now being called "zero-click product pages."
This isn't just a UX design trend. It's a strategic, measurable shift in how ecommerce funnels are structured — and it’s forcing D2C brands, ecommerce platforms, and retail marketers to rethink how they guide shoppers from interest to purchase.
The idea is simple but transformative: let the product sell itself where the consumer already is. That means platforms, search engines, and even ads now double as “product pages,” removing the need for a consumer to ever visit your site before they convert.
Zero-click product pages are environments where the user is presented with sufficient product information, social proof, pricing, fulfillment options, and a “Buy” button — without ever needing to click through to a brand’s website.
They are:
This goes far beyond “shoppable ads.” While shoppable ads brought ecommerce into content, zero-click environments flatten the funnel entirely—compressing it into a moment. There is no need to jump from ad to PDP to cart to checkout. Everything happens contextually.
Also Read: Why Headless Commerce Matters
The success of zero-click product pages hinges on one thing: relevance. These interfaces work best in intent-rich environments—platforms where users are primed to act:
Intent density on these platforms is high, and zero-click environments capitalize on it by eliminating the delay between interest and action.
In a zero-click world, many conventional product pages are revealed to be over-engineered or misaligned with user expectations.
Common issues:
This raises a provocative question: If the product can sell without your product page, what is the real job of your website?
Also Read: Why Smart Retailers Are Simplifying the Homepage
A traditional conversion path might look like:
Ad → Landing Page → Product Page → Cart → Checkout
Zero-click disrupts this path:
Discovery → Instant Product Info → Embedded Checkout
Key components that enable this:
The “funnel” becomes a moment, not a sequence.
One of the most debated implications of zero-click commerce is its effect on visibility and data ownership.
If Google or TikTok owns the user journey, your product page never gets the visit. That means:
Platforms like Facebook and TikTok provide conversion data, but it's increasingly siloed. Brands must adapt to a distributed attribution model—aggregating data across third-party conversion surfaces.
Without a click, there’s no native pixel fire on your site. This makes first-party data strategies, like post-purchase surveys and zero-party data collection via email or SMS, more critical.
Also Read: CDPs vs CRMs vs DMPs
While zero-click environments cannibalize some traffic, they also set a new design benchmark.
Brands must ask:
Even for users who do click through, expectations have changed. Zero-click flows are training shoppers to expect clarity, speed, and decisiveness—not storytelling.
How do you optimize when the page never loads?
Rethink the “PDP” elements:
These are no longer "PDP enhancements"—they’re now conversion-critical assets across distributed platforms.
Also Read: How Gen Z is Forcing Retailers to Rethink Digital Strategy
The store is no longer the destination; it’s everywhere the customer is. Below is a breakdown of the strategic shifts you need to make, along with examples to bring each to life.
Your product detail page (PDP) is no longer the primary (or even necessary) vehicle for conversion. With buy buttons embedded in Instagram posts, shoppable pins, or Google Shopping results, commerce is happening away from your site. Therefore, your product information—such as specs, reviews, and rich storytelling—must now exist independently and fluidly across platforms.
Example:
How to Implement:
Also Read: Break Purchase Hesitation With Micro-Moments in the Funnel
If your creative is the store, then every image, video, or carousel ad must perform. Creative isn’t just branding anymore—it must serve a clear function in the purchase path. Every asset should carry a conversion goal, whether that’s driving a click, a swipe, an add-to-cart, or an instant purchase.
Example:
How to Implement:
Your tech stack must extend beyond your ecommerce platform (e.g., Shopify, Magento) and plug into third-party marketplaces and social commerce ecosystems where zero-click conversions happen. This isn’t about omnichannel presence; it’s about commerce-native integrations that allow users to discover and buy without friction.
Must-Have Integrations:
Example:
How to Implement:
Also Read: Do Shoppers Love or Fear Hyper-Personalization?
Despite its promise, zero-click commerce isn't plug-and-play.
Watch out for:
Zero-click should complement, not replace, owned-channel commerce. Balance the scale of platforms with the control of your own storefront.
Zero-click product pages represent more than a design shift—they signal the compression of the entire ecommerce journey into a handful of pixels and seconds. For D2C brands and retail operators, the goal is no longer just to bring customers to the store, it’s to bring the store to them. The next wave of commerce is ambient, instant, and embedded. And if your products can't convert in that context, they might not convert at all.
Mayank Patel
May 1, 20256 min read
Why Headless Commerce Matters
For commerce brands, being agile, responsive, and obsessively customer-focused isn't a luxury—it's survival. Traditional commerce platforms, though user-friendly and familiar, come with handcuffs.
They box brands into rigid systems that slow growth, kill creativity, and frustrate ambitious teams. Enter headless commerce: a flexible, future-ready alternative that breaks those chains. But what is it really—and why should you, a brand builder, care?
At its simplest, headless commerce means splitting the frontend (what customers interact with) from the backend (where your products, payments, and logistics live). Platforms like Shopify and Magento bolt them together by default. That works—until it doesn't. Until you want more.
Imagine you're running a busy restaurant. Headless commerce is like separating your kitchen from your dining room. Your chefs can cook anything without worrying about table settings. Your servers can design whatever customer experience they want, without being stuck using the kitchen's cramped layout.
You don’t need a study to know people hate waiting. But here’s one anyway: even a 0.1-second delay in page load can lower conversion rates by up to 7%—an old study, but one that likely downplays the impact given how much faster people lose patience today. That’s not just a rounding error. That’s lost revenue, abandoned carts, and customers who won’t come back.
The problem with traditional ecommerce platforms is that they’re monolithic. That means your front-end (what customers see) is tightly coupled with the back-end (where all the data and business logic lives). Changing one means changing the other, and that often means slow performance, slow updates, and a rigid structure that can’t adapt fast enough.
Headless commerce severs that tie. It lets developers build blazing-fast frontends using modern frameworks like React, Vue, or Svelte, while keeping the backend lean and focused. The result? Faster websites, more agile development, and the ability to respond to customer expectations in real-time.
When it comes to web performance, numbers talk. And headless commerce stacks tend to deliver numbers that traditional platforms struggle to match.
Faster load times directly translate to better experiences. According to Google's Web Vitals benchmarks, pages that meet “good” Core Web Vitals thresholds (LCP <2.5s, FID <100ms, CLS <0.1) see 24% less abandonment.
NOTE: Since 2021, Google uses Core Web Vitals as a ranking factor in its algorithm. Sites that load quickly on both mobile and desktop see better crawl rates, indexing, and ranking. With headless commerce, it’s easier to control HTML structure, load behavior, and metadata delivery—which gives developers an edge in SEO tuning.
Walk into any Shopify-powered store, and you might start feeling a little déjà vu. Grid layouts, product carousels, standard buttons—it all starts to blur together. And while these out-of-the-box designs are convenient, they’re also limiting. If your brand's personality doesn’t shine through the digital storefront, you're just another tile in the ecommerce mosaic.
Headless commerce changes that dynamic. It gives you full control over the frontend, allowing for deeply customized, creative expressions of your brand. You’re not tweaking a template—you’re building an experience from the ground up.
But it’s not just about looks. A customized experience also means personalized content, adaptive interfaces, and user journeys that reflect individual behavior and preferences. This isn’t fluff. Studies show that personalization can drive up to 40% more revenue per customer.
Today’s customer journey doesn’t start on your homepage. It might start on Instagram. Or a voice command to Alexa. Or a swipe-up in TikTok. People aren’t browsing—they’re flowing, moving across touchpoints throughout their day.
Traditional commerce systems were built in a desktop-first world and retrofitted—sometimes clumsily—for mobile. But headless commerce is built for a multichannel reality. It centralizes your commerce logic in one backend, then lets you distribute it to any frontend you can imagine: mobile apps, smart TVs, voice assistants, digital kiosks—even smart fridges, if that’s where your customers hang out.
This is what true omnichannel means. Not just a responsive website. But a flexible, API-driven ecosystem where your brand is everywhere the customer is—consistently and intelligently.
Let’s say you want to test a new homepage layout, or run an A/B experiment on your checkout flow. On a traditional platform, you’re stuck in development limbo—waiting on dev resources, navigating plugin conflicts, or deploying changes that ripple into unexpected places.
Headless platforms are built for agility. Because the front and back are separated, marketing teams can iterate on the user interface without needing to touch core systems. Meanwhile, developers can improve backend performance, security, and logic without worrying about breaking the UI.
That separation of concerns creates a nimble workflow. Ideas can be tested faster. Campaigns can be launched quicker. And most importantly, data-driven decisions can be acted on in real-time. In ecommerce, timing is everything. The brands that move first often win by default—not because they’re better, but because they’re faster.
Growth is exciting—until your tech stack becomes the bottleneck. Maybe it’s a Black Friday traffic surge. Or a viral moment driven by a creator shoutout. Or your first international expansion. Under a monolithic system, every spike in demand becomes a stress test. And too often, a failure point.
Headless commerce is designed to scale. Your backend—whether it’s running on a robust platform like Shopify Plus, BigCommerce, or a custom microservice—stays focused on logic and data. Meanwhile, your frontend can be served statically or via edge networks for extreme performance and resilience.
This architecture means you don’t just survive growth—you embrace it. You’re ready for high-velocity drops, influencer spikes, regional launches, and anything else your marketing team can throw at you.
Wrong. Ambitious startups are going headless to punch way above their weight class. You don't need millions—you just need vision.
Also wrong. The initial setup needs brains, yes. But once running, headless systems are easier to maintain, update, and innovate on. Less tech debt. More shipping.
Nope. It's a hard pivot happening quietly across the smartest brands. Headless isn't a flash in the pan—it's a structural shift.
Going headless without the right team is like trying to build a Formula 1 car in your garage. It’s possible—but messy, slow, and expensive.
We've spent years perfecting the art of building scalable, lightning-fast, revenue-generating headless setups for D2C brands. We don't just drop a CMS on your lap and wish you luck. We:
Ask yourself:
If the answer is "yes" more than "no," it's time.
This isn't about tech trends. It's about survival. About brands willing to build their own future instead of renting the past. Headless commerce gives you the speed, control, and flexibility modern consumers expect—and rewards the brands bold enough to meet them there.
Mayank Patel
Apr 29, 20255 min read
