Mayank Patel
Sep 30, 2021
3 min read
Last updated Apr 18, 2024
Mobile apps are a great way for your company to increase customer engagement. The process of creating an application is not difficult and can be huge for your company.
Increasing customer engagement will give you good long-term growth for your business and will not force you to pay for it nose to nose.
Big companies are investing heavily in these mobile apps to increase their profit margins. They can use their existing customers and increase the ROI on customer relationships that they already have.
The article focuses on how to increase engagement in the B2C market and start engaging customers through mobile apps.
People spend about three and a half hours on their phones every day because the average time to wake up is 15 hours. This means that 20% of a person’s day is spent on the phone. Television is the only thing on which we spend our time after our mobile phones.
Because of this, companies have a huge opportunity to connect with their customers in mobile applications. The time spent on the phone is huge, and companies can gain a lot by focusing their marketing efforts on this resource.
The companies in the B2C markets are now investing to increase engagement with mobile apps.
Nearly half of users in mobile apps are less willing to make purchases and compare with other competitors when using your company’s mobile app.
By focusing more on your companies, the mobile app allows them to buy the products you’re your brand rather than buying from your competitor. This can build a strong relationship between the customer and you.
It can also increase offline purchases as a stronger link is formed between your brands and your buyers.
Maybe your mobile app sales will outperform your desktop or offline sales, which will definitely help offset the cost of creating the app and not exceed it initially.
Intuitive UI/UX design helps businesses to create meaningful app experiences to increase engagement and boost conversion. As per the reports, the customers use mobile applications for 85% of their smartphone usage time.
With millions of apps, you must provide an intuitive interface that is easy to grab the attention and enable the users to see the value of your app. If they fail to figure out what your app is about, they will head straight to the uninstall button.
To ensure easy to understand structure, work on the framework and prototypes to figure out the look and feel of your application. Change your layouts and accompanying text so your users immediately know your services and products.
A simplified design with easy navigation can be a real game changer to enhance customer engagement.
With lots of your customers on their phones, push notifications sent through the app are more compelling. You can set automatic push notifications when the client initiates certain actions. These actions may include the following.
These push notifications may relate to the work they do in the app or other data collected by your mobile app. This is how you can use mobile apps to increase customer engagement and relevance.
Also read: Fitness App Development Cost Guide
As customers spend more time on mobile apps, you’ll be able to collect better data from them. These analytics will help you shape the user experience to increase sales and customer retention.
This data collection is designed to increase sales and retention, but it is also much less expensive than other forms of data collection. One study found that mobile app data collection is about 70% less expensive than other types of data collection.
Starting your mobile app customer engagement journey can be one of the best things you can do for your business. It would help if you started taking time to create an amazing user experience, which will increase profitability and ensure long-term profitability.
To unlock the potential of mobile apps, you must hire the right software application development company. Linearloop is a prominent mobile app development agency offering innovative solutions for small businesses and enterprises.
How to build a solar app like Solargraf?
In the past few years, the renewable energy sector has witnessed astonishing advancements, especially within the realm of solar technologies. One particularly noteworthy tool resides in the form of Solargraf; it simplifies the solar setup journey by equipping users with resources for design, proposal creation, and project oversight.
In the rapidly evolving renewable energy sector, the demand to build a solar app has skyrocketed. As one of the top renewable energy companies in USA, we understand the critical role that software development in renewable energy plays in driving industry growth. This guide will walk you through the process of creating effective solar installer software solutions to streamline installations and enhance customer satisfaction.
The market for solar installer software solutions is expanding rapidly, driven by the increasing adoption of solar energy worldwide. Renewable energy startups and established companies alike are seeking innovative solar software development to gain a competitive edge. A well-designed solar monitoring app or solar system design app can significantly improve operational efficiency and customer engagement.
The solar sphere undergoes swift transformation, with a surge in rivalry among installers and developers alike. As an increasing number of households and enterprises gravitate towards renewable energy sources, the necessity for practical solar software development solutions tailored for solar professionals emerges distinctly. Solar installer software solutions not only aid in streamlining workflows but also empower companies to elevate the service experience for clientele.
Equipped with capabilities that promote the tracking of projects, allocation of resources, and fostering customer relations, these solar monitoring apps prove indispensable in preserving a competitive advantage amidst the hustle. Furthermore, they possess the potential to considerably shorten the duration required for completing installations while adeptly managing projects.
Also Read: Top 10 Innovative Startups Applying AI to the Solar Industry
As you set forth on the journey to build a solar app, grasping the contemporary trends that influence this sector proves crucial. Prominent trends encompass:
These trends are driving the evolution of solar business management software and creating new opportunities for renewable energy software solutions.
To create a successful solar panel installation app, you need to incorporate features that address the specific needs of solar installers and their clients. Here are some must-have features:
A defining characteristic of successful solar system design apps lies in their provision of 3D design capabilities. Users ought to visualize their solar setups through satellite images and intricate modeling tools. Such functionality not only facilitates the creation of optimal arrangements but also assists in producing precise proposals for customers.
Grasping the effects of shading on solar panel performance proves essential. An efficient solar application must incorporate shading analysis tools that evaluate how shadows cast by nearby buildings or trees impact energy generation. This functionality enables installers to optimize the arrangement of panels for peak efficiency.
Also Read: Software Development Trends in the Solar Industry
Automating the proposal creation process can streamline workflows and minimize documentation errors. The application should empower users to generate polished proposals encompassing system designs, pricing alternatives, financing choices, and other pertinent information tailored to the unique needs of each client.
A thorough solar project management software proves essential for monitoring progress and guaranteeing timely installations. Key features may encompass task assignments, milestone tracking, budget oversight, and communication tools that foster collaboration among team members.
Incorporating CRM functionalities empowers companies to handle customer interactions adeptly. This entails monitoring leads, managing follow-up communications, and keeping records of prior exchanges. A strong CRM platform amplifies customer satisfaction by ensuring prompt responses and personalized service delivery.
Also Read: Custom CRM Software Development: Practical Guide 2024
Integrating financial analysis capabilities enables users to assess various financing alternatives for their clients. This might include calculating return on investment (ROI), determining payback periods, and forecasting potential savings on energy expenses over time.
Constructing an effective solar application necessitates a strategic methodology that embraces various phases of software development in the renewable energy sector.
As a leading solar panel installation app development company, we recommend following these steps to consider while going for solar installer software solutions:
Before immersing yourself in development, it’s imperative to perform comprehensive market research to grasp the competitive landscape while pinpointing gaps in existing offerings. Examine user requirements and preferences to guarantee that your application confronts genuine challenges encountered by solar installers.
A friendly user interface remains vital for fostering acceptance among users who might lack technological expertise. Concentrate on establishing intuitive navigation and clear layouts that adeptly guide users through various functionalities without inundating them.
The backend architecture must enable scalability and security while facilitating seamless integration with third-party services, such as financing platforms or weather data providers. A carefully structured database becomes essential for effectively managing user information.
Also Read: What Is Back End Developer? Roles & Responsibilities of Back End Developer?
Frontend development entails converting your UI designs into functional code that users interact with directly. It’s vital to ensure responsiveness across all devices so that users can access the application from desktops, tablets, or smartphones.
Comprehensive testing remains crucial for identifying bugs and usability challenges before launch. Execute unit tests, integration tests, and user acceptance tests (UAT) to confirm that all features operate effectively while delivering a seamless user experience throughout the application’s lifecycle
After fulfilling the testing phase, deploy your application on a dependable cloud platform or server infrastructure capable of managing anticipated traffic while upholding performance standards essential for ongoing user satisfaction.
Following the launch of your solar application, ongoing maintenance becomes vital to guarantee its sustained success in a dynamic landscape characterized by rapid technological advancements across various industries! Regular updates informed by user feedback collected continuously aid in enhancing functionality while adeptly keeping pace with these shifts!
The solar industry is ripe with opportunities for innovative software development in renewable energy. By following this guide, you can build a solar app that not only meets the current needs of solar installers but also anticipates future industry trends.
Whether you're looking to create a comprehensive solar business management software suite or a specialized solar monitoring app, partnering with an experienced solar panel installation app development company like ours can help bring your vision to life.
As one of the top renewable energy companies in USA in the software development space, Linearloop is committed to driving innovation in renewable energy software solutions. Let's work together to create solar installer software solutions that will shape the future of the industry.
Ready to start your journey in solar software development? Contact Linearloop today to learn how our renewable energy mobile app development services can help you build the next generation of solar project management software.
Mayank Patel
Oct 4, 20246 min read
Developing a User-Friendly Erectile Dysfunction (ED) App like Mojo: A Step-by-Step Guide
Picture this: You're at a romantic dinner with your partner, the ambiance is perfect, and you're feeling a connection. But as the evening progresses, a nagging worry creeps in – will you be able to perform when the moment comes?
For millions of men worldwide, this scenario isn't just a fleeting concern; it's a recurring nightmare called Erectile Dysfunction (ED). But what if there was an easily accessible solution right in your pocket? Enters Erectile Dysfunction (ED) apps – a revolution in men's health that's as discreet as it is powerful. Many healthcare mobile app development companies are in the race to cashing on this idea.
Whether you're a healthcare startup looking to make your mark or an established company expanding into digital health, this guide will walk you through the intricate process of developing an (Erectile Dysfunction) ED app that could change lives. Let's embark on this journey to create not just an app, but a lifeline for millions.
Before we dive into the nitty-gritty of (Erectile Dysfunction) ED app development, let's get one thing straight: ED is more common than you might think. It's not just a problem or something to be ashamed of.
Erectile dysfunction is the inability to achieve or maintain an erection sufficient for sexual intercourse. It can result from various factors, including vascular issues, neurological disorders, mental health conditions, or injuries.
Now, you might be wondering, "Why would I need an app for that?" Well, buckle up, because the benefits of an (Erectile Dysfunction) ED application are about to blow your mind:
Ready to join the ranks of healthcare app development companies making a difference? Let's explore how you can build an erectile dysfunction app that stands out from the crowd.
Crafting an Erectile Dysfunction (ED) app isn't just about code—it's about creating a digital ally in the fight against erectile dysfunction. Dive into the nitty-gritty of app development, from user-friendly interfaces to rock-solid security measures.
Blend medical expertise with cutting-edge tech and on-demand support right to your users' fingertips. Let's get your (Erectile Dysfunction) ED app off the ground and explore how to develop it:
Before you dive into application development, take a deep dive into the world of ED. Understand the market, your potential users, and the current landscape of (Erectile Dysfunction) ED apps. This research phase is crucial for identifying gaps in the market and opportunities for innovation.
Key questions to ask:
Remember, you're not just building custom healthcare solutions; you're creating a lifeline for those struggling with ED. Your research should reflect this level of importance.
What makes your (Erectile Dysfunction) ED app special? Maybe it's an AI-powered symptom checker, or perhaps it's a gamified approach to ED exercises. Whatever it is, make sure it addresses a real need in the market.
When it comes to (Erectile Dysfunction) ED apps, user interface design is more than just aesthetics – it's about creating a safe, judgment-free digital space. Your design should be:
Remember, your users might be feeling vulnerable or embarrassed. Your design should put them at ease and build trust.
Now it's time to bring your Erectile Dysfunction (ED) application to life. Here are some essential features to consider:
As a healthcare app development company, we will help you ensure that each feature is developed with the utmost attention to detail and user privacy.
Also Read - Mobile App Development for Businesses – A Complete Guide 2024
When dealing with sensitive health information, security isn't just important – it's paramount for healthcare mobile app development companies. Implement robust encryption methods, secure user authentication, and comply with all relevant data protection regulations (like HIPAA in the United States).
To provide a comprehensive health monitoring experience, consider integrating your app with popular wearables and health devices. This could allow for more accurate tracking of factors that may influence ED, such as sleep patterns, stress levels, or physical activity.
Before launching your (Erectile Dysfunction) ED app, put it through rigorous testing. This includes:
Remember, when it comes to health apps, there's no room for errors or glitches.
Congratulations! Your (Erectile Dysfunction) ED app is ready to make its debut. But your work isn't over yet. Develop a marketing strategy that respects the sensitive nature of ED while effectively reaching your target audience. Consider partnering with healthcare providers, ED support groups, or relevant influencers to spread the word.
Also Read - What is the Role of Generative AI in Healthcare and Medicine Industry?
Once your app is in the hands of users, pay close attention to their feedback. What features do they love? What's missing? Use this information to continually improve and update your app. Remember, app development is an ongoing process, not a one-time event.
As your (Erectile Dysfunction) ED app gains traction, think about ways to scale and expand your offerings. This could include:
The sky's the limit when it comes to growth opportunities in the world of Erectile Dysfunction (ED) app development.
Developing a user-friendly (Erectile Dysfunction} ED app like Mojo is more than just a business opportunity – it's a chance to make a real difference in people's lives. By following this step-by-step guide, you're well on your way to creating an app that can help millions of men regain their confidence and improve their quality of life.
Remember, the key to success in Erectile Dysfunction (ED) app development lies in understanding your users, prioritizing privacy and security, and continuously improving based on feedback. With the right approach, your app could become the go-to resource for men dealing with erectile dysfunction.
And with a prominent (ED) Erectile Dysfunction app development company like Linearloop by your side, you’ll have access to expert app development tailored to your needs, ensuring a seamless experience from idea to launch. Our team will help you build an app that's secure, user-friendly, and ready to scale.
So, are you ready to revolutionize the world of ED treatment? The journey may be challenging, but the rewards – both for your business and for the men you'll help – are immeasurable.
Mayank Patel
Sep 24, 20245 min read
User Feedback in Product Development: Why It Matters
Products are meant for the users. It does not matter how many features a product has, or how good a product is, if you don’t listen to your users and consider their feedback, it’s bad news for your product. There is no simpler way to put it in words.
When we talk about a product, what we mean is the right solution. It’s meant to solve a problem. To state the obvious, a solution is meant for the users.
User feedback is the voice of the customer. The feedback can be about anything. There is no limit to it. It can be as small as a small suggestion or an opinion about the product. Others can include the issues or complaints from the users.
At Linearloop, we believe in adding value through the right solutions. User feedback is an important part of our product development process. It’s valuable to us and a key to creating strong products.
In this post, we will share with you, how we use user feedback to improve our software development process and outcomes.
While we share the ways in which we develop products, it’s an opportunity for us to help you understand our process in the most convenient way. At the same time, we are excited to present the big picture of everything.
So, let’s get started! 😊
User feedback can come from various forms and channels. We believe in using a feedback loop throughout our product development process. These come in the form of direct or indirect user reviews.
Whenever we take up a project, it is important for our team to get detailed information from the business analysts and their research team. This information usually comes from real-world users and is provided to us by our partners. We carefully analyze those with our expertise to plan and develop our project in a strategic way.
Including user feedback in our SDLC process guides us in developing relevant and the most effective solutions. It makes the decision-making process much easier and this is how we do it:
Planning Stage 📝
It’s important for us to understand our target audience in the best possible ways through the feedback loop. The needs, preferences, and expectations have to be kept into account. This helps us plan accordingly come up with the most relevant solution and plan our project. We make sure that the product is aligned with the needs and feedback from the product owners and the analysts. This way we can prioritize features and functionalities to meet business requirements.
Design Stage 🎨
Scenarios, user journeys, and stories are created as per the requirements. Since we use agile methods in development, we test the designed wireframes, mockups, and prototypes including key project members and their feedback in an iterative way. Based on the feedback, a product is designed and the modifications are done if required as per the feedback.
Development Stage 🧑💻
Agile development is done in an iterative way with pre-defined sprint durations. Product owners and other team members are usually part of the scrum team keeping check of the updates and progress at all stages. They provide feedback more like the end-user. This helps us validate our development process in a much more organized manner. This also helps us in developing, testing, and debugging as soon as possible.
Deployment Stage 🚀
The deployment process is the most crucial one for all teams. Once a product is deployed by our team and available to use we make sure that the KPIs for evaluating and monitoring the product are in place. User feedback is a lifesaver at this stage since it helps us to fix issues rapidly.
Product development is not something that can be done just with the best practices and latest technologies. User feedback is one of the most effective ways to create a strong product collaboratively and we truly value it.
Read More: A Founder's Perspective: What it Takes to Build a Great Product
Synopsis
Univia is an agri-tech startup that aims to provide a phygital (physical + digital) agri-input distribution network to the farmers and retailers of India. Univia’s vision is to empower farmers with tech-driven farming solutions that can improve their productivity and profitability.
Their platform connects farmers with local retailers who can provide them with quality agri-inputs such as seeds, fertilizers, pesticides, etc. at competitive prices
We created a mobile solution that enabled seamless communications and transactions between farmers and retailers. Apart from English, the app supports regional languages as well like Gujarati and Hindi. We were very satisfied with our work like our partners. It felt so good to develop an app that helped farmers, especially in a country like India, where agriculture is usually done manually with limited access to advanced farming techniques and communication channels, unlike the developed nations.
We were very proud to contribute with our expertise for better farming leveraging technology. The app also enabled users to get and analyze data from the field for better farming and networking improving profitability.
Feedback played a very important role while we worked on the project. We believe that it’s an important component of creating great solutions. It helped us to understand the needs and expectations of the users.
Additionally, it enabled us identify to gaps and errors, and improve the quality and usability of the product. We follow a feedback-driven approach in all stages of development, from ideation to delivery.
In this case study, we will describe how we used feedback to create a mobile app solution for Univia.
Product Planning
In the starting phases of the project, we had detailed discussions with the concerned analysts from Univia to understand the goals and objectives. As per the discussions, we were able to funnel out and work on the information to create a clear plan. Once we had positive feedback, we started to roll out the development plans.
We gained insights into their business model, customer segments, pain points, and opportunities. We also conducted market research and competitor analysis to understand the trends and best practices in the agri-tech domain.
Based on the information gathered and feedback from Univia and the farmers themselves, we created user personas and user stories to define the features and functionalities of the mobile app solution. It helped us to empathize with the users and design the product from their perspective.
They provided suggestions on how to refine and prioritize the user personas and user stories. They also validated that our plans were aligned with their vision and goals.
Product Design
We used Figma to create wireframes and prototypes of the mobile app solution. We ensured that the wireframes and prototypes followed the best practices of user interface (UI) design, such as simplicity, responsiveness, accessibility, etc. We also ensured that the wireframes and prototypes supported local languages such as Hindi, Gujarati, etc.
We shared the designs with Univia for more user feedback. They provided their input on how to improve the UI design of the app screens and helped us validate the user flows.
Product Development
In the next stage, we started developing the solution. We used Laravel (a web framework) and Android/Kotlin (a mobile platform) to code and then tested the mobile app solution. We followed the best practices of development, such as modularity, readability, reusability, security, etc. Additionally, we tested the application to make sure that everything was in place and there were no issues with the app.
We followed an agile methodology, which is an iterative approach that allowed us to implement frequent changes and updates based on feedback.
Product Delivery
Next, we deployed the application on the Google Play Store. We ensured that the app was compatible with different devices, operating systems, and network conditions. We also ensured that the app was compliant with the legal and ethical regulations of the market.
We made the suggested changes in the last stages of the development lifecycle for final validations before delivery and launch.
Results
Once the mobile app was developed and deployed, an additional feedback loop was set up by our team and their management to see if our solution was able to do what they expected.
Post-launch the application was monitored and the bugs were fixed as they were reported by the management team and the users. Areas such as performance, usability, reliability, and security were also tested and feedback was collected regarding all of these.
Feedback was beneficial not only after development but also during the development phases. We have been on a successful venture utilizing these in all the projects that we developed.
User feedback helps us to break the complexities of developing an application into small components. It’s like breaking a big problem into smaller problems. After solving and validating these small problems, they are combined to develop the right solution.
Since we include the feedback loop throughout our SDLC, we remain confident about the product at all stages.
Let’s go through some of the ways in which user feedback contributes to a polished product:
Right Solutions
Users’ feedback helps us test user expectations in the correct way. It’s not only about what features we are providing, but it's also about what the user needs. What matters most is that the solution is right as per the users and nothing less.
Improved Product
This is the most positive thing in a product when users’ feedback is taken into account. Agile workflows make use of modern tools to implement updates to a product in a continuous way. Improved product means happy users. We consider user feedback to be the key to improved products.
Faster Issue Detection(and Faster Release of Improved Products)
Users’ feedback is a great way to identify issues rapidly. This also helps us to identify unforeseen scenarios and events. The limitations of the product can be brought to light and addressed accordingly. In a nutshell, an improved product can be released in a faster way.
Better Resource Utilization
User feedback helps us to allocate resources in a better way. This helps us to improve our productivity and not waste any effort. We value our partner’s time. This lets us to work in an efficient and organized way.
Identifying Market Gaps (and New Opportunities)
Users are the best judges of a product. Their feedback helps us to identify new market opportunities for the product, whether it's directly from the client or from the research and marketing teams. Even if a solution is already there, user feedback helps in identifying gaps. The right solution can help fill the market gaps. We are committed to creating new opportunities rather than waiting for one. User feedback helps to do these in the most effective ways.
Enhances the Brand Value
When a company responds to the users of its products, it shows that they care about users’ opinions and suggestions. Yes, businesses are meant for profits but not at the expense of their customers. It also helps the product to be easily recognizable in the competitive market.
Delivering with Confidence
Since we include user feedback in phases of product development, it boosts our confidence while we deliver them. It helps us to show our commitment to our business partners in the form of a polished product.
Happy Partners
Taking users’ feedback seriously is valuable to us. It builds a sense of trust and strengthens our relationship as business partners. We want our partners to be confident and happy with the product and we make sure of it through the right solutions.
Read More: The Role of Technology in Solving Real-World Problems
A solution is never too big or too small. It has to be right. It does not matter how much effort, time, or resources are put into developing a product, what matters most is how the users feel about it. There is no better way to test it than including user feedback in the entire product development process.
You listen to your customer; We listen to you to make the best version of a growth product.
We are on a great track by including user feedback in all steps of software development. We believe that user feedback is one of the most effective ways to make our products perform in the real world.
We appreciate all the user feedback that we receive, whether it’s positive or negative. It's a way for us to grow and learn in a competitive market. We value it more than anything.
We hope you enjoyed reading this post and learning about our development process. We would love to hear your feedback on it. Your feedback matters to us. It helps us improve our products. It’s a great way for us to get better at what we do and grow as a product development company.
Thank you for your time and attention.
We look forward to hearing from you soon.
Mayank Patel
Nov 2, 20235 min read